Profit analysis

The Profit Analysis widget provides a high-level overview of your budget. It lets you compare how much revenue is coming in from your users against your ad spend.

Your widget displays data from the following sources, by default:

Set up the Profit Analysis widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The Profit Analysis widget is a chart that displays the revenue above the zero line and ad spend below the zero line. You can visualize the profit as a trend line that shows the difference between these two values.

Depending on the time period for which you are viewing data, you can select Days, Weeks, or Months to choose how granularly you want to break down the data.

Select (Open as report) to view the data in the form of a new report.

Use the Profit Analysis widget

Hover over any bar in the chart to see more information about the data for a specific date.

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Viewing data for a specific time period

The widget displays a single value for the selected metric.

Comparing data between time periods

The widget displays a value and the percentage change in value for that time period.

The data for the previous time period is shown as a dashed bar chart.