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Set up CleverTap

CleverTap is an analytics and Adjust module partner. Our integration lets CleverTap receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to CleverTap. Then, use our advanced setup instructions to customize what information CleverTap receives.

Basic setup

To turn on Adjust’s integration with CleverTap, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to CleverTap
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. CleverTap will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data CleverTap receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets CleverTap receive revenue amounts along with your revenue event data.

To forward in-app revenue to CleverTap, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > CleverTap
  3. Turn on In-App Revenue Forwarding

Now CleverTap will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to CleverTap before turning on In-App Revenue Forwarding.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to CleverTap.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to CleverTap, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > CleverTap
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding CleverTap name.
  7. Select Save

Now CleverTap will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets CleverTap receive in-app event data. You can link every in-app event in Adjust to a preset CleverTap name or a custom event name.

To forward in-app events to CleverTap, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > CleverTap > Event Linking
  3. Find the event you want to link and update the field with a CleverTap event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now CleverTap will receive in-app event data for each of your linked events.

List of all parameters forwarded to CleverTap

CleverTap requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd_cents}Revenue, in US cents
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{adgroup_name}Adgroup name, as taken from the tracker
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker