Set up CleverTap
CleverTap is an analytics network integrated with Adjust. Our integration lets CleverTap receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with CleverTap for your app. This includes activating the integration and choosing what data Adjust can share with CleverTap.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to CleverTap parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
Account ID, Account Password, Region
- For help finding your credentials, contact your CleverTap representative.
Select CleverTap and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > CleverTap. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with CleverTap.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with CleverTap. To enable data sharing:
- Enter your Account ID, Account Password, Region.
Once you enable data sharing with CleverTap, Adjust automatically sends CleverTap the following data, by default:
- install
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with CleverTap by default:
- install
- event
Send additional data
Choose the amount and type of data that you want to share with CleverTap through callbacks. CleverTap may use this information to optimize performance.
To send additional data, you can review and customize the following:
In-app revenue (from in-app purchases)
Sharing in-app revenue lets CleverTap receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map parameters
You usually need to map parameters to share custom data with CleverTap.
Map events
Map events that you want to share to the values that CleverTap can receive. Data for unmapped events is not shared with CleverTap.
Under Map events, follow these steps to choose the in-app events you want to directly send to CleverTap.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with CleverTap.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now CleverTap will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to CleverTap. This lets CleverTap receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to CleverTap, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable CleverTap for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable CleverTap for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to CleverTap
CleverTap requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{os_name} | Device operating system |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{reporting_revenue} | Revenue, as reported in the Adjust Dashboard, in whole currency units |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{revenue_usd_cents} | Revenue, in US cents |
{revenue_usd} | Revenue, in US dollars |
{revenue} | Revenue, as sent from Adjust SDK in cents |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |