Set up Adquant

Adquant is a SAN campaign manager that manages campaigns for the following self-attributing networks (SANs):

  • Facebook
  • googleAds
  • Snapchat
  • Apple Search Ads

To run a campaign with a SAN campaign manager, you don't need to create a link. Instead, you need to set up both the SAN whose platform your ads will run on, and the SAN campaign manager who is managing your campaign.

As soon as you start running campaigns with the SAN campaign managers, Adjust shares data for analysis and campaign optimization with both the SAN and SAN campaign manager.


Meta refers to SAN campaign managers as Preferred Marketing Developers (PMDs).

In this article, learn how to set up measurement with Adquant for your app. This includes activating the integration and choosing what data Adjust can share with Adquant.

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona



  • For help finding your credentials, contact your Adquant representative.

Select Adquant and app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Adquant. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to set up Adquant.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Adquant. To enable data sharing:


Once you enable data sharing with Adquant, Adjust automatically sends Adquant the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Adquant by default:

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Adquant through callbacks. Adquant may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Adquant receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Adquant will receive your app’s session activity.

Map events

Map events that you want to share to the values that Adquant can receive. Data for unmapped events is not shared with Adquant.

Under Map events, follow these steps to choose the in-app events you want to directly send to Adquant.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Adquant.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Adquant will receive in-app event data for each of your linked events.

Enable Adquant for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Adquant for your app. This also enables data sharing, if you've set it up.

Set up your campaign with keyword in the Adquant dashboard

Set up your campaign in the Adquant dashboard. While setting up the campaign, you need to enter a keyword to the campaign name. Keywords are not case-sensitive.

If you do not add the keyword to the campaign name, Adjust cannot identify the campaigns that you're managing through Adquant. This means the SAN still receives data for the campaign, but you can't see which campaigns are managed by Adquant in your reporting and Adquant will not receive any callbacks from Adjust.

Partner specific setup instructions

Adquant only receives data on filtered Facebook, Google Ads, Snapchat and Apple Search Ads traffic. This is designed so that you can manage your Adquant Facebook, Google Ads, Snapchat and Apple Search Ad traffic separately from other Facebook, Google Ads, Snapchat and Apple Search Ad campaigns that you might be running.

Only Facebook, Google Ads, Snapchat and Apple Search Ad campaigns that are named to include the keyword adquant will be transmitted to Adquant. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Adquant. Campaigns that do not include the keyword will not be transmitted to Adquant.

List of all parameters forwarded to Adquant

Adquant requires Adjust to send the following parameters (data points) with your callbacks:

{city}Device city
{click_attribution_window}Attribution window settings for device matching (hours)
{country}Device two-character country code
{fb_adgroup_id}Facebook ad ID
{iad_creative_set_id}Apple Search Ads creative set ID
{iad_keyword_matchtype}Apple Search keyword matchtype
{random_user_id}Random user ID (per device)
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{created_at_hour}Activity timestamp, rounded down to the nearest hour
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour
{installed_at}Install (i.e., first app open) timestamp
{reattributed_at_hour}Reattribution timestamp, rounded to the nearest hour
{reattributed_at}Reattribution timestamp
{google_ads_campaign_id}Google Ads campaign ID
{google_ads_network_subtype}Google Ads network subtype