Set up Apxor

Apxor is an analytics partner integrated with Adjust. Our integration lets Apxor receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Apxor for your app. This includes activating the integration and choosing what data Adjust can share with Apxor.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Apxor parameters. Follow the guides linked below to use this feature.

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

APP_ID, TOKEN

• For help finding your credentials, contact your Apxor representative.

Select Apxor and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Apxor. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Apxor.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Apxor. To enable data sharing:

1. Enter your APP_ID, TOKEN.

Once you enable data sharing with Apxor, Adjust automatically sends Apxor the following data, by default:

• install
• session
• uninstall
• reinstall
• reattribution
• event
• ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Apxor by default:

• install
• session
• uninstall
• reinstall
• reattribution
• event
• ad revenue

Send additional data

Choose the amount and type of data that you want to share with Apxor through callbacks. Apxor may use this information to optimize performance.

To send additional data, you can review and customize the following:

Ad revenue (from ad views)

Ad revenue sharing lets Apxor receive user ad revenue data. This lets Apxor use ad revenue data to optimize your user targeting and campaigns.

To share ad revenue to Apxor, select one or more Ad Revenue Sources.

• If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Apxor will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Apxor receive your app’s uninstall and/or reinstall data measured by Adjust.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Apxor receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map parameters

You usually need to map parameters to share custom data with Apxor.

Map events

Map events that you want to share to the values that Apxor can receive. Data for unmapped events is not shared with Apxor.

Under Map events, follow these steps to choose the in-app events you want to directly send to Apxor.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Apxor.
3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
4. Select Apply.

Now Apxor will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Apxor. This lets Apxor receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Apxor, follow these steps.

1. Set up partner parameters within the Adjust SDK: iOS, Android
2. Check the Parameters data sharing checkbox.
3. Map your events.

Enable Apxor for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options

Select Enable partner to enable Apxor for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

To send callbacks to Apxor , you must implement custom_user_id as a partner parameter within the Adjust SDK.

Also Apxor allows you to send any kind of partner parameters. Any partner parameters that you send in the SDK will be forwarded to Apxor, and incorporated into their analysis. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with.

List of all parameters forwarded to Apxor

Apxor requires Adjust to send the following parameters (data points) with your callbacks: