Set up Data Circle
Data Circle is an analytics partner integrated with Adjust. Our integration lets Data Circle receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with Data Circle for your app. This includes activating the integration and choosing what data Adjust can share with Data Circle.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Data Circle parameters. Follow the guides linked below to use this feature.
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Select Data Circle and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Data Circle. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Data Circle.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Data Circle. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Data Circle, Adjust automatically sends Data Circle the following data, by default:
- impression
- install
- uninstall
- reinstall
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Data Circle by default:
- impression
- install
- uninstall
- reinstall
- event
Send additional data
Choose the amount and type of data that you want to share with Data Circle through callbacks. Data Circle may use this information to optimize performance.
To send additional data, you can review and customize the following:
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Data Circle will receive your app’s session activity.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Data Circle receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Data Circle receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map parameters
You usually need to map parameters to share custom data with Data Circle.
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Data Circle. This lets Data Circle receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Data Circle, follow these steps.
- Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
- Under Set your data sharing options, select Parameters.
- Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
- Select Map parameter.
- In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
- In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable Data Circle for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable Data Circle for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to Data Circle
Data Circle requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{city} | Device city |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{deeplink} | Deeplink URL appended to click URL |
{idfa||gps_adid||fire_adid} | IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty |
{ip_address} | Device IP address |
{isp} | Device internet service provider |
{language} | Device two-character language code |
{mcc} | Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier. |
{mnc} | Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier. |
{os_name} | Device operating system |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{postal_code} | Device postal code of IP address |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{search_term} | Google organic search term |
{timezone} | Device time zone |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{campaign_name} | Campaign name, as taken from the tracker |
{connection_type} | Internet connection type |
{created_at_milli} | Activity timestamp with millisecond placeholders |
{creative_name} | Creative name, as taken from the tracker |
{install_begin_time} | App download began timestamp (Android and Google Play Store only) |
{install_finish_time} | App download completion timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |
{store} | Target store of click |
{received_at} | timestamp Adjust server learned about activity (click |
{store_type} | Store type |