Set up Exactag

Exactag is an analytics partner integrated with Adjust. Our integration lets Exactag receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Exactag for your app. This includes activating the integration and choosing what data Adjust can share with Exactag.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Exactag parameters. Follow the guides linked below to use this feature.

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Credentials

ADVERTISER ID

• For help finding your credentials, contact your Exactag representative.

Select Exactag and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Exactag. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Exactag.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Exactag. To enable data sharing:

1. Enter your ADVERTISER ID.

Once you enable data sharing with Exactag, Adjust automatically sends Exactag the following data, by default:

• install
• session
• uninstall
• reinstall
• reattribution
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Exactag by default:

• install
• session
• uninstall
• reinstall
• reattribution
• event

Send additional data

Choose the amount and type of data that you want to share with Exactag through callbacks. Exactag may use this information to optimize performance.

To send additional data, you can review and customize the following:

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Exactag will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Exactag receive your app’s uninstall and/or reinstall data measured by Adjust.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Exactag receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Exactag can receive. Data for unmapped events is not shared with Exactag.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Exactag. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Exactag.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Exactag.
3. Under Partner event, you need to select the Exactag event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now Exactag will receive in-app event data for each of your linked events.

Map all events

If Exactag supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Exactag will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Exactag.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Exactag. This lets Exactag receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Exactag, follow these steps.

1. Set up partner parameters within the Adjust SDK.
   • Check Before you begin for all SDK development platform links.
2. Under Set your data sharing options, select Parameters.
3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
   1. Select Map parameter.
   2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
   3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Enable Exactag for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options

Select Enable partner to enable Exactag for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Exactag

Exactag requires Adjust to send the following parameters (data points) with your callbacks: