Set up SearchAds by MobileAction

SearchAds by MobileAction is a SAN campaign manager that manages campaigns for the following self-attributing networks (SANs):

  • Apple Search Ads

To run a campaign with a SAN campaign manager, you don't need to create a link. Instead, you need to set up both the SAN whose platform your ads will run on, and the SAN campaign manager who is managing your campaign.

As soon as you start running campaigns with the SAN campaign managers, Adjust shares data for analysis and campaign optimization with both the SAN and SAN campaign manager.


Meta refers to SAN campaign managers as Preferred Marketing Developers (PMDs).

In this article, learn how to set up measurement with SearchAds by MobileAction for your app. This includes activating the integration and choosing what data Adjust can share with SearchAds by MobileAction.

Before you begin


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  • For help finding your credentials, contact your SearchAds by MobileAction representative.

Select SearchAds by MobileAction and app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > SearchAds by MobileAction. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to set up SearchAds by MobileAction.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with SearchAds by MobileAction. To enable data sharing:

  1. Enter your API KEY.

Once you enable data sharing with SearchAds by MobileAction, Adjust automatically sends SearchAds by MobileAction the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with SearchAds by MobileAction by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with SearchAds by MobileAction through callbacks. SearchAds by MobileAction may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets SearchAds by MobileAction receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that SearchAds by MobileAction can receive. Data for unmapped events is not shared with SearchAds by MobileAction.

Under Map events, follow these steps to choose the in-app events you want to directly send to SearchAds by MobileAction.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with SearchAds by MobileAction.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now SearchAds by MobileAction will receive in-app event data for each of your linked events.

Enable SearchAds by MobileAction for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable SearchAds by MobileAction for your app. This also enables data sharing, if you've set it up.

Set up your campaign with keyword in the SearchAds by MobileAction dashboard

Set up your campaign in the SearchAds by MobileAction dashboard. While setting up the campaign, you need to enter a keyword to the campaign name. Keywords are not case-sensitive.

If you do not add the keyword to the campaign name, Adjust cannot identify the campaigns that you're managing through SearchAds by MobileAction. This means the SAN still receives data for the campaign, but you can't see which campaigns are managed by SearchAds by MobileAction in your reporting and SearchAds by MobileAction will not receive any callbacks from Adjust.

Partner specific setup instructions

To get your API Key, please follow Search Ads.Com support documentation.

List of all parameters forwarded to SearchAds by MobileAction

SearchAds by MobileAction requires Adjust to send the following parameters (data points) with your callbacks:

{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_type}Device type
{event_name}Event name, as set in the Dashboard
{iad_conversion_type}Download status: first or subsequent app download
{iad_creative_set_id}Apple Search Ads creative set ID
{iad_keyword_matchtype}Apple Search keyword matchtype
{idfa}ID for advertisers (iOS only)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{ad_revenue_network}Ad network that displayed the ad
{iad_org_id}Apple Search Ads organization ID
{iad_country_or_region}Apple Search Ads country or region
{iad_ad_id}Apple Search Ads adId