Set up mParticle

mParticle is an analytics partner integrated with Adjust. Our integration lets mParticle receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with mParticle for your app. This includes activating the integration and choosing what data Adjust can share with mParticle.

Before you begin


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  • For help finding your credentials, contact your mParticle representative.

Select mParticle and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > mParticle. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with mParticle.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with mParticle. To enable data sharing:

  1. Enter your TOKEN.

Once you enable data sharing with mParticle, Adjust automatically sends mParticle the following data, by default:

  • install
  • reattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with mParticle by default:

  • install
  • reattribution

Send additional data

Choose the amount and type of data that you want to share with mParticle through callbacks. mParticle may use this information to optimize performance.

To send additional data, you can review and customize the following:

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets mParticle receive your app’s uninstall and/or reinstall data measured by Adjust.


For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Map parameters

You usually need to map parameters to share custom data with mParticle.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to mParticle. This lets mParticle receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to mParticle, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable mParticle for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable mParticle for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

mParticle allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to mParticle. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that mParticle accepts:

Parameter key > Value

  • customer_id > customer ID
  • mpid -> MPID

List of all parameters forwarded to mParticle

mParticle requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{campaign_name}Campaign name, as taken from the tracker
{created_at_milli}Activity timestamp with millisecond placeholders
{network_name}Network name, as taken from the tracker