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for Marketers

Set up Neustar

Neustar is an analytics partner integrated with Adjust. Our integration lets Neustar receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Neustar for your app. This includes activating the integration and choosing what data Adjust can share with Neustar.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Neustar parameters. Follow the guides linked below to use this feature.

Credentials

TAG ID

For help finding your credentials, contact your Neustar representative.

Select Neustar and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Neustar. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Neustar.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Neustar. To enable data sharing:

Enter your TAG ID.

Once you enable data sharing with Neustar, Adjust automatically sends Neustar the following data, by default:

install
session
uninstall
reinstall
event
rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Neustar by default:

install
session
uninstall
reinstall
event
rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with Neustar through callbacks. Neustar may use this information to optimize performance.

To send additional data, you can review and customize the following:

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Neustar will receive your app’s session activity.

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Neustar receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Neustar receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Neustar can receive. Data for unmapped events is not shared with Neustar.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Neustar. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Neustar.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Neustar.
Under Partner event, you need to select the Neustar event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Neustar will receive in-app event data for each of your linked events.

Map all events

If Neustar supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Neustar will receive in-app event data for all your linked events.

Enable Neustar for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable Neustar for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Neustar

Neustar requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{idfa\|\|gps_adid}`	IDFA, or GPS ADID if IDFA is empty
`{random}`	Random number (unique per callback)
`{revenue_usd}`	Revenue, in US dollars
`{activity_kind}`	Type of user activity