Set up ノバセル

ノバセル is an analytics partner integrated with Adjust. Our integration lets ノバセル receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with ノバセル for your app. This includes activating the integration and choosing what data Adjust can share with ノバセル.

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona



  • For help finding your credentials, contact your ノバセル representative.

Select ノバセル and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > ノバセル. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with ノバセル.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with ノバセル. To enable data sharing:

  1. Enter your UUID and EVENT KEY.

Once you enable data sharing with ノバセル, Adjust automatically sends ノバセル the following data, by default:

  • install
  • reinstall
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with ノバセル by default:

  • install
  • reinstall
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with ノバセル through callbacks. ノバセル may use this information to optimize performance.

To send additional data, you can review and customize the following:

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets ノバセル receive your app’s uninstall and/or reinstall data measured by Adjust.


For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Map events

Map events that you want to share to the values that ノバセル can receive. Data for unmapped events is not shared with ノバセル.

Under Map events, follow these steps to choose the in-app events you want to directly send to ノバセル.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with ノバセル.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now ノバセル will receive in-app event data for each of your linked events.

Enable ノバセル for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable ノバセル for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to ノバセル

ノバセル requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{device_type}Device type
{environment}Current Adjust SDK environment setting
{event_name}Event name, as set in the Dashboard
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{os_name}Device operating system
{random}Random number (unique per callback)
{activity_kind}Type of user activity
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at}Reattribution timestamp
{reinstalled_at}Reinstall timestamp
{tracker_name}Current tracker name