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for Marketers

Set up Piano Analytics

Piano Analytics is an analytics partner integrated with Adjust. Our integration lets Piano Analytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Piano Analytics for your app. This includes activating the integration and choosing what data Adjust can share with Piano Analytics.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Piano Analytics parameters. Follow the guides linked below to use this feature.

Credentials

Collection Domain and Site ID

For help finding your credentials, contact your Piano Analytics representative.

In your Piano Analytics dashboard:

Before enabling the Piano Analytics integration, you need to create the following events in the Piano Analytics user interface with the exact names listed below to ensure your data is reported correctly:

adjust.installs
adjust.uninstalls
adjust.reinstalls
adjust.reattributions

Instructions on how to create these events in Piano Analytics can be found here.

Select Piano Analytics and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Piano Analytics. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Piano Analytics.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Piano Analytics. To enable data sharing:

Enter your Collection Domain and Site ID.

Once you enable data sharing with Piano Analytics, Adjust automatically sends Piano Analytics the following data, by default:

install
uninstall
reinstall
reattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Piano Analytics by default:

install
uninstall
reinstall
reattribution

Send additional data

Choose the amount and type of data that you want to share with Piano Analytics through callbacks. Piano Analytics may use this information to optimize performance.

To send additional data, you can review and customize the following:

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Piano Analytics receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Map parameters

You usually need to map parameters to share custom data with Piano Analytics.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Piano Analytics. This lets Piano Analytics receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Piano Analytics, follow these steps.

Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
Under Set your data sharing options, select Parameters.
Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
1. Select Map parameter.
2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Piano Analytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable Piano Analytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Piano Analytics requires its Visitor ID to link the initial install with subsequent in-app events. To accomplish this, you’ll need to send Piano Analytics' Visitor ID as an SDK Global Partner Parameter with the exact name PAVisitorId. For more details on attaching global partner parameters, please refer to our documentations:

Here’s an example of the code to implement for Android:

const PAVisitorId = pa.getVisitorId();

Adjust.addGlobalPartnerParameter("PAVisitorId", PAVisitorId);

List of all parameters forwarded to Piano Analytics

Piano Analytics requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{session_count}`	Number of sessions recorded by current Adjust SDK
`{adgroup_name}`	Adgroup name, as taken from the tracker
`{campaign_name}`	Campaign name, as taken from the tracker
`{created_at}`	Activity timestamp
`{creative_name}`	Creative name, as taken from the tracker
`{device_manufacturer}`	Device manufacturer name
`{installed_at}`	Install (i.e., first app open) timestamp
`{network_name}`	Network name, as taken from the tracker