Set up POLARIS Signal
POLARIS Signal is an analytics partner integrated with Adjust. Our integration lets POLARIS Signal receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with POLARIS Signal for your app. This includes activating the integration and choosing what data Adjust can share with POLARIS Signal.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to POLARIS Signal parameters. Follow the guides linked below to use this feature.
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Select POLARIS Signal and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > POLARIS Signal. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with POLARIS Signal.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with POLARIS Signal. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with POLARIS Signal, Adjust automatically sends POLARIS Signal the following data, by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with POLARIS Signal by default:
- install
- session
- uninstall
- reinstall
- reattribution
- event
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with POLARIS Signal through callbacks. POLARIS Signal may use this information to optimize performance.
To send additional data, you can review and customize the following:
Ad revenue (from ad views)
Ad revenue sharing lets POLARIS Signal receive user ad revenue data. This lets POLARIS Signal use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.
To share ad revenue to POLARIS Signal, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means POLARIS Signal will receive your app’s session activity.
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets POLARIS Signal receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets POLARIS Signal receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map events
Map events that you want to share to the values that POLARIS Signal can receive. Data for unmapped events is not shared with POLARIS Signal.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with POLARIS Signal. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to POLARIS Signal.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with POLARIS Signal.
- Under Partner event, you need to select the POLARIS Signal event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now POLARIS Signal will receive in-app event data for each of your linked events.
Map all events
If POLARIS Signal supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now POLARIS Signal will receive in-app event data for all your linked events.
Enable POLARIS Signal for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable POLARIS Signal for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to POLARIS Signal
POLARIS Signal requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{city} | Device city |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{device_type} | Device type |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{language} | Device two-character language code |
{match_type} | Attribution method |
{nonce} | Random lowercase alphanumeric string (unique per callback) |
{os_name} | Device operating system |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{timezone} | Device time zone |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{connection_type} | Internet connection type |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{first_tracker_name} | Name of a user's first attribution source |
{impression_time} | Attributed impression timestamp |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{last_session_time} | Last session timestamp |
{last_tracker_name} | A reattributed user's previous tracker name |
{network_name} | Network name, as taken from the tracker |
{reattributed_at} | Reattribution timestamp |
{reinstalled_at} | Reinstall timestamp |
{time_to_reinstall} | Time between latest app uninstall and subsequent reinstall in seconds |
{time_to_uninstall} | Time between app install (or latest reinstall) and subsequent uninstall in seconds |
{tracker_name} | Current tracker name |
{uninstalled_at} | Uninstall timestamp (estimation based on last session time) |
{google_ads_campaign_type} | Google Ads campaign type |
{google_ads_network_subtype} | Google Ads network subtype |
{google_ads_network_type} | Google Ads network type |
{google_ads_engagement_type} | Google Ads engagement type |
{idfv||google_app_set_id} | IDFV |
{is_redownload} | Indicates whether this app activity is the first one recorded after the app was redownloaded (1 = yes |
{platform} | Indicates if the activity happened on mobile or web |
{tiktok_engagement_type} | TikTok's reported engagement type |