Set up Rocket Lab Analytics
Rocket Lab Analytics is an analytics partner integrated with Adjust. Our integration lets Rocket Lab Analytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with Rocket Lab Analytics for your app. This includes activating the integration and choosing what data Adjust can share with Rocket Lab Analytics.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Rocket Lab Analytics parameters. Follow the guides linked below to use this feature.
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Select Rocket Lab Analytics and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Rocket Lab Analytics. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Rocket Lab Analytics.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Rocket Lab Analytics. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Rocket Lab Analytics, Adjust automatically sends Rocket Lab Analytics the following data, by default:
- install
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Rocket Lab Analytics by default:
- install
- uninstall
- reinstall
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Send additional data
Choose the amount and type of data that you want to share with Rocket Lab Analytics through callbacks. Rocket Lab Analytics may use this information to optimize performance.
To send additional data, you can review and customize the following:
Uninstalls or reinstalls
Sharing uninstalls or reinstalls lets Rocket Lab Analytics receive your app’s uninstall and/or reinstall data measured by Adjust.
For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Rocket Lab Analytics receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map parameters
You usually need to map parameters to share custom data with Rocket Lab Analytics.
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Rocket Lab Analytics. This lets Rocket Lab Analytics receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Rocket Lab Analytics, follow these steps.
- Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
- Under Set your data sharing options, select Parameters.
- Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
- Select Map parameter.
- In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
- In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable Rocket Lab Analytics for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable Rocket Lab Analytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to Rocket Lab Analytics
Rocket Lab Analytics requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{country} | Device two-character country code |
{device_name} | Device model number |
{environment} | Current Adjust SDK environment setting |
{event_name} | Event name, as set in the Dashboard |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{label} | Value of the Adjust "label" parameter sent on click |
{language} | Device two-character language code |
{match_type} | Attribution method |
{os_version} | Operating system version number |
{publisher_parameters} | Custom publisher parameters collected by the Adjust SDK (never displayed in Adjust Dashboard) |
{user_agent} | Incoming raw user agent |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{connection_type} | Internet connection type |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{device_manufacturer} | Device manufacturer name |
{impression_based} | 1 if impression-based engagement, 0 if not |
{impression_time} | Attributed impression timestamp |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |
{reattributed_at} | Reattribution timestamp |
{reinstalled_at} | Reinstall timestamp |
{rejection_reason} | Reason for a rejected attribution |
{tracker_name} | Current tracker name |
{uninstalled_at} | Uninstall timestamp (estimation based on last session time) |
{oaid} | OAID device ID |
{platform} | Indicates if the activity happened on mobile or web |
{unverified_reason} | Reason for an unverified conversion |