Set up Search Ads Optimization (SAO)

Search Ads Optimization (SAO) is an analytics partner integrated with Adjust. Our integration lets Search Ads Optimization (SAO) receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Search Ads Optimization (SAO) for your app. This includes activating the integration and choosing what data Adjust can share with Search Ads Optimization (SAO).

Before you begin

Requirements

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Select Search Ads Optimization (SAO) and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Search Ads Optimization (SAO). Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Search Ads Optimization (SAO).
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Search Ads Optimization (SAO). To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Search Ads Optimization (SAO), Adjust automatically sends Search Ads Optimization (SAO) the following data, by default:

  • install
  • reinstall
  • reattributionReinstall
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Search Ads Optimization (SAO) by default:

  • install
  • reinstall
  • reattributionReinstall
  • event

Send additional data

Choose the amount and type of data that you want to share with Search Ads Optimization (SAO) through callbacks. Search Ads Optimization (SAO) may use this information to optimize performance.

To send additional data, you can review and customize the following:

Uninstalls or reinstalls

Sharing uninstalls or reinstalls lets Search Ads Optimization (SAO) receive your app’s uninstall and/or reinstall data measured by Adjust.

Note:

For iOS apps, you might expect a low record of uninstalls and/or reinstalls. For more information, visit Uninstall and reinstall measurement.

Map events

Map events that you want to share to the values that Search Ads Optimization (SAO) can receive. Data for unmapped events is not shared with Search Ads Optimization (SAO).

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Search Ads Optimization (SAO). This lets you:

  • Set individual events to manage campaign strategies for each platform.
  • Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Search Ads Optimization (SAO).

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Search Ads Optimization (SAO).
  3. Under Partner event, you need to select the Search Ads Optimization (SAO) event that corresponds to the Adjust event.
    1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
    2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
  4. Select Apply.

Now Search Ads Optimization (SAO) will receive in-app event data for each of your linked events.

Map all events

If Search Ads Optimization (SAO) supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Search Ads Optimization (SAO) will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Search Ads Optimization (SAO).

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Search Ads Optimization (SAO). This lets Search Ads Optimization (SAO) receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Search Ads Optimization (SAO), follow these steps.

  1. Set up partner parameters within the Adjust SDK.
  2. Under Set your data sharing options, select Parameters.
  3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
    1. Select Map parameter.
    2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
    3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Search Ads Optimization (SAO) for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Search Ads Optimization (SAO) for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Search Ads Optimization will only receive callbacks attributed to Apple Search Ads when the partner module is enabled.

List of all parameters forwarded to Search Ads Optimization (SAO)

Search Ads Optimization (SAO) requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{event_name}Event name, as set in the Dashboard
{iad_conversion_type}Download status: first or subsequent app download
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker
{iad_keyword_id}Apple Search Ads keyword ID
{iad_keyword}Apple Search Ads keyword
{iad_org_id}Apple Search Ads organization ID
{iad_country_or_region}Apple Search Ads country or region
{iad_ad_id}Apple Search Ads adId