Set up VID TECH.AI

VID TECH.AI is a SAN campaign manager that manages campaigns for the following self-attributing networks (SANs):

  • Snapchat

To run a campaign with a SAN campaign manager, you don't need to create a link. Instead, you need to set up both the SAN whose platform your ads will run on, and the SAN campaign manager who is managing your campaign.

As soon as you start running campaigns with the SAN campaign managers, Adjust shares data for analysis and campaign optimization with both the SAN and SAN campaign manager.

Note:

Meta refers to SAN campaign managers as Meta Business Partners.

In this article, learn how to set up measurement with VID TECH.AI for your app. This includes activating the integration and choosing what data Adjust can share with VID TECH.AI.

Before you begin

Requirements

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Select VID TECH.AI and app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > VID TECH.AI. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to set up VID TECH.AI.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with VID TECH.AI. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with VID TECH.AI, Adjust automatically sends VID TECH.AI the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with VID TECH.AI by default:

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with VID TECH.AI through callbacks. VID TECH.AI may use this information to optimize performance.

To send additional data, you can review and customize the following:

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means VID TECH.AI will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets VID TECH.AI receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that VID TECH.AI can receive. Data for unmapped events is not shared with VID TECH.AI.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with VID TECH.AI. This lets you:

  • Set individual events to manage campaign strategies for each platform.
  • Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to VID TECH.AI.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with VID TECH.AI.
  3. Under Partner event, you need to select the VID TECH.AI event that corresponds to the Adjust event.
    1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
    2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
  4. Select Apply.

Now VID TECH.AI will receive in-app event data for each of your linked events.

Map all events

If VID TECH.AI supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now VID TECH.AI will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with VID TECH.AI.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to VID TECH.AI. This lets VID TECH.AI receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to VID TECH.AI, follow these steps.

  1. Set up partner parameters within the Adjust SDK.
  2. Under Set your data sharing options, select Parameters.
  3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
    1. Select Map parameter.
    2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
    3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable VID TECH.AI for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable VID TECH.AI for your app. This also enables data sharing, if you've set it up.

Set up your campaign with keyword in the VID TECH.AI dashboard

Set up your campaign in the VID TECH.AI dashboard. While setting up the campaign, you need to enter a keyword to the campaign name. Keywords are not case-sensitive.

If you do not add the keyword to the campaign name, Adjust cannot identify the campaigns that you're managing through VID TECH.AI. This means the SAN still receives data for the campaign, but you can't see which campaigns are managed by VID TECH.AI in your reporting and VID TECH.AI will not receive any callbacks from Adjust.

List of all parameters forwarded to VID TECH.AI

VID TECH.AI requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id}Random user ID (per device)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{reattributed_at}Reattribution timestamp
{reinstalled_at}Reinstall timestamp
{uninstalled_at}Uninstall timestamp (estimation based on last session time)