63 Conversion Values mode

Create a tailored conversion value mapping for your app using all 63 conversion values. Use the Conversion Hub's simple yet powerful editor to set up your conversion values to measure exactly what you need to.

Create a new mapping

You must use the same mapping for both SKAN 3 and 4 to ensure your results align across both versions.

To create a new 63 Conversion Values mapping:

  1. Under AppView, select All apps.
  2. Select your app from the list or use the search bar to find it.
  3. Select SKAN Conversion Hub.
  4. Select Map conversion values.
  5. Select Advanced setup in the Map conversion values modal that appears.
  6. Select 63 Conversion Values in the Setup mode dropdown menu.
  7. Enter your Conversion value window.

Once you've set up your conversion value window, you can start mapping your conversion values.


63 Conversion Values mode gives you access to several conditions you can use to measure user interaction in your app.

  • Session – the user's in-app session.
  • Session count – the number of times a user initiates a session.
  • Event – an event token you want to track.
  • Event count – the number of times a user triggers an event in your app.
  • Event revenue – the amount of revenue generated by a specific event.
  • Ad revenue – the amount generated by a user's engagement with ads.
  • In-app purchases (IAP)– the amount generated by users spending money in your app.
  • Total revenue – the total amount generated by events, purchases, and ad revenue.

Revenue ranges


Partners such as Facebook require at least 4 ranges in each revenue range group. For more details on Meta’s VO campaign rules, see Maximize value of conversions (VO) campaigns.


Meta's VO campaign validation rules are optional to follow.

Map ranges of revenue to conversion values to measure how much revenue your users are generating. You can map each conversion value yourself to customize the values you want to measure, or let the Conversion Hub fill your range automatically.

To create a new revenue mapping:

  1. Add a new conversion value mapping with one of the following revenue types:
    1. Event revenue
    2. Ad revenue
    3. In-app purchases
    4. Total revenue
    You can choose one revenue type. This is because event revenue is a subset of in-app purchases, and in-app purchases and ad revenue are a subset of total revenue. So, In-app revenue is the sum of all event revenue, and total revenue is the sum of in-app purchases plus ad revenue.
  2. Your revenue range should start at 0, so leave your first Min field empty or enter 0.

You don’t have to start your revenue range at 0 unless you are running a Meta VO campaign, but it is best practice. This is because of currency conversion. For example, if your first revenue range is $0.01-$0.99 for the first conversion value (CV=1), but then a revenue of $0.0009 is measured after currency conversion, your conversion value won’t update to 1 because it’s outside the defined revenue range.

  1. Enter your Max value.

When a user generates revenue between these two values, their conversion value updates. Add more mappings to create a revenue range. Here’s how it works:

When there is an overlap between conversion value ranges, Adjust prioritizes the highest conversion value that matches. For example, let’s say you map the following revenue ranges:

  • 1.5.-2.5 = CV2
  • 2.5-5 = CV3

If Adjust measures a revenue value of 2.5, the conversion value updates to CV=3 as it's the higher conversion value that matches the measured revenue.

If your revenue range starts with 0, such as a revenue range of 0-1.5 mapped to CV=1, the conversion value updates only when a revenue value greater than 0 is measured. If no revenue is measured, the conversion value stays at CV=0.

You can map multiple conversion values at once by using the checkboxes next to each value. The Conversion Hub can then create a revenue range for these values using one of the following distribution types:

  1. Linear – the revenue range is distributed evenly between all selected conversion values.
  2. Exponential – the revenue range is distributed between the conversion values with exponentially bigger amounts.

Event and session counts

In this section, we’ll describe what your possibilities for event and session counts are.

  • You can use exactly the same Max count as the Min count. For example:
    • Session count Min=3, session count Max=3.
    This means that exactly three sessions should be triggered for this condition to be met.
    • Event count Min=10, event count Max=10.
    This means that this event should be triggered exactly 10 times for this condition to be met.
  • You can use ranges in the session and event count conditions. For example:
    • Session count Min=3, session count Max=6.
    This means that at least three sessions and up to and including 6 sessions should be triggered for this condition to be met.
    • Event count Min=10, event count Max=20.
    This means that this event should be triggered at least 10 times, and up to and including 20 times for this condition to be met.
  • You can set count Min=1 and count Max=1. That is exactly the same as setting a condition for:
    • Session
    • Event
  • You can't use 0 in a session, event, or session count. As that's the same as saying that a session or an event should not occur.

Bulk mapping and CSV upload

You can use the the bulk mapping or the CSV upload feature to map multiple conversion values.

Bulk mapping

Select the checkbox ☐ next to each conversion value you want to include.

  1. Select the checkbox () next to each conversion value you want to include in the mapping.
  2. Select Bulk mapping in the banner that appears at the bottom of the screen.
  3. Choose the Condition you want to measure.
  4. Enter your Minimum and Maximum revenues.
  5. Choose your Distribution.
  6. Select Assign.

The Conversion Hub assigns your revenue range to the selected conversion values.

Upload a CSV file

To upload your mapped conversion values as a CSV file, follow these steps:

  1. Click Download to download the template. This is optional, but use the template for best results.
  2. Drag and drop your file or Browse to upload your configuration.
  3. Refer to the preview configuration to check that your values are mapped correctly.
  4. Click Upload CSV.

Your conversion values are now mapped in the Conversion Hub.

Multiple condition mappings

You can map multiple conditions to each conversion value. Adjust updates a user's conversion value only once every condition in a mapping is met. This means that you can create a detailed picture of your user's journey in your app.

You can add both an event count condition and an event revenue range with the same event token to the same conversion value.

To add multiple conditions to a conversion value:

  1. Add a new mapping.
  2. Select the add icon () to add a new condition.
  3. Select your new condition and fill out all the required fields.
  4. Repeat this action to add more conditions to the conversion value. You can delete a condition by selecting the delete icon () next to it.

Time intervals

The Conversion Hub allows you to record the time interval in which a condition is met. You can assign a time interval to each mapped conversion value to more precisely measure how users are interacting with your app.

The time interval must be within your conversion value window.

To assign a time interval to a conversion value:

  1. Select the time interval icon () next to your conversion value.
  2. Enter the interval start and interval end values to define the time range you want to measure.
  3. Select Apply to save the time interval.

The user's conversion value only updates if all conditions are met within the specified time interval.