Customize your Google Ads setup

Now that you have set up Adjust’s Google Ads integration, customize what data you track and share.

Forward in-app revenue

Revenue forwarding lets you pass detailed revenue data directly to Google Ads.

To forward in-app revenue to Google Ads, follow these steps:

  1. Find your app and select your app options caret (^).
  2. Select Partner Setup > Google Ads.
  3. Turn on Revenue Forwarding.
  4. Select SAVE.

Adjust now has permission to forward your revenue data to Google. You need to link at least one revenue event from Adjust to Google Ads. If you have already created revenue events in the Adjust Dashboard, they will automatically be available to Google. Otherwise, create revenue events.

Forward custom data

Partner parameters let Adjust collect custom data points from your app and forward them directly to Google Ads.

To use partner parameters with Google Ads, follow these steps.

  1. Set up partner parameters within the Adjust SDK (iOS, Android, Unity).

  2. Find your app and select your app options caret (^).

    • Select Partner Setup > Google Ads.
    • Turn on Parameter Forwarding.
    • Select Partner Parameter Mapping to set up event linking between Adjust and Google Ads. For more information, see the extended partner setup instructions.

Find your app and select your app options caret (^)


Track Google Ads ad spend in Adjust

To let Adjust access your Google Ads ad spend data, follow these steps in the dashboard.

  1. Select MENU to open the main navigation bar.
  2. Select Partner Ad Accounts > Google.
  3. Select ADD ACCOUNT.
  4. On the Google sign-in page, confirm the account you want to give access to.
  5. Select ALLOW to give Adjust permissions for ad spend tracking.
The Google Ads API only offers read/write permissions as 'Manage your Google Ads campaigns'. By selecting ALLOW, you set the necessary permissions for Adjust and Control Center to access your ad spend data. 

1a. Select MENU to open the main menu


Manage and unlink accounts from Google Ads

To view and manage all of the linked ad accounts for a Google Ads account, follow these steps.

  1. Select MENU to open the main navigation bar.
  2. Select Partner Ad Accounts > Google.
  3. Select Settings (gear icon).

By default, every account is turned ON. This means Adjust can access their ad spend data. Use the toggles to control access for each account.

If you want to remove any connection between a Google account and Adjust, follow these steps.

  1. Select the Settings gear icon on an account.
  2. Select UNLINK.

Track Google Ads re-engagement campaigns

In order for Adjust to track any Google remarketing campaigns, you must enable deeplinking within the Adjust SDK. Developer instructions are listed below:
  • iOS
  • Android
  • Google Ads re-engagement campaigns allow you to target your pre-existing users with personalized incentives to return to your app. To set up an official remarketing campaign on Ads, follow these steps.

    1. In the Google Ads dashboard, insert your raw deeplink into the Ads Remarketing Campaign.
      • You do not need to add Adjust parameters to a raw deeplink when using the Google Ads API.
    2. In the Adjust Dashboard, confirm that event linking has been enabled.
    Without event linking set up, remarketing lists will not populate.

    For iOS and GDN campaigns, you do not have to use the official Google Ads remarketing campaign setup. Instead, you can append a deeplink parameter to your Adjust tracker URL within the Ads Tracking Template field. This lets Adjust track reattributions and perform deferred deeplinking.



    As a reminder, for iOS version 9 and higher, you need to implement universal linking within your app.

    Since Adjust automatically syncs and queries Google Ads for user re-engagement, all re-engagement campaigns will display under separate campaign sources in your Adjust dashboard.

    Once a user is re-engaged, all of their subsequent activity is associated with their most recent source of attribution.

    Adjust’s API integration automatically tracks reattributions for all Google Ads campaigns. If you do not want to track reattribution data for Google Ads, you can slide the Reattribution tracking toggle to OFF.

    Track Google Ads App Extension campaigns

    To manually create your Adjust tracker URLs for any Google Ad Apps Extension campaigns, follow these steps.

    1. Find your app and select your app options caret (^).
    2. Select Tracker URLs >NEW TRACKER
    3. Enter a tracker name.
    4. Select the NETWORK drop-down menu and select Google Ads App Extension.
    5. Select CUSTOMIZE and apply your preferred settings (find out how to customize your tracker settings).
    6. Select CREATE.
    7. Implement your tracker URLs through the Google Ads App Extension UI.
    8. Once your newly created tracker URLs are live, all relevant campaign information will appear in the Adjust dashboard.

    1. Navigate to your app and select your app options caret (^)