Performance summary

The Performance summary widget shows an overview of how your marketing campaign is performing. It highlights the highest- and lowest-performing areas of your campaign.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

Set up the Performance summary widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The Performance summary widget shows a bar chart comparing the performance of different dimensions and metrics in the selected period. By default, you can see the performance of Top 5 channels by Installs. You can also choose to analyze performance for different metrics by the following dimensions:

DimensionView by
App
  • Top 5
  • Top 10
  • Bottom 5
  • Bottom 10
Campaign Name
Country
Channel

Select (Table view) to view the data in table format. Select (Chart view) to switch back to the bar chart.

Select (Open as report) to view the data in the form of a new report.

Available metrics

Use the Performance summary widget

  • Hover over any bar in the chart to see more information about the data.

Viewing data for a specific time period

Comparing data between time periods