Post-install cohort metrics

The Post-install cohort metrics widget shows a breakdown of cohorted data relating to your campaigns. You can choose different metrics and dimensions to analyze your data.

Overview dashboard - Post-install cohort metrics(https://fast.wistia.net/embed/iframe/bkngttenfq)

Your widget displays data from the following sources, by default:

Set up the Post-install cohort metrics widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

By default, the Post-install cohort metrics widget is a table that breaks down the cohorted metrics by Channel . You can break down the performance of your app marketing campaign by the following dimensions:

• App
• App store type
• Country
• Channel
• Campaign Name

Select (Open as report) to view the data in the form of a new report.

Choose your metrics

Customize the widget to display the metrics that you are interested in. To customize the widget, follow these steps:

1. In the Select KPIs list, choose the metrics that you want to view data for.
2. Select Apply.

Great job, the widget is updated with your new metric selection.

Use the Post-install cohort metrics widget

• Select (Download) to download the report in CSV format.

• Use the arrows in the table header to arrange the data in the columns, either alphabetically or in ascending or descending order.

Expand all

Viewing data for a specific time period

The table displays a single value for each metric by the selected dimension.

Comparing data between time periods

The table displays a value and the percentage change in value for each metric by the selected dimension.