Post-install cohort metrics

The Post-install cohort metrics widget shows a breakdown of cohorted data relating to your campaigns.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

Set up the Post-install cohort metrics widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

By default, the Post-install cohort metrics widget is a table that breaks down the selected metrics by Partner. You can break down the performance of your app marketing campaign by the following dimensions:

  • App
  • App Store type
  • Country
  • Channel
  • Campaign Name

Select (Open as report) to view the data in the form of a new report.

Choose your metrics

Customize the widget to display the metrics that you are interested in. To customize the widget, follow these steps:

  1. In the Select KPIs list, choose the metrics that you want to view data for.
  2. Select Apply.

Great job, the widget is updated with your new metric selection.

Available metrics

Use the Post-install cohort metrics widget

  • Select (Download) to download the report in CSV format.

  • Use the arrows in the table header to arrange the data in the columns, either alphabetically or in ascending or descending order.

Viewing data for a specific time period

Comparing data between time periods