Set up Amazon Mobile Ad Network and DSP
Amazon Mobile Ad Network and DSP is a network and Adjust module partner. Our integration lets Amazon Mobile Ad Network and DSP receive attribution and in-app event data through automated callbacks.
Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Amazon Mobile Ad Network and DSP. Then, use our advanced setup instructions to customize what information Amazon Mobile Ad Network and DSP receives.
Basic setup
To turn on Adjust’s integration with Amazon Mobile Ad Network and DSP, follow these steps.
- Find your app and select your app options caret (^)
- Select Partner Setup > ADD PARTNERS
- Select the add (+) icon next to Amazon Mobile Ad Network and DSP
- Turn on Enabled
- Optional: see advanced setup to customize your callbacks
- Select Save
Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Amazon Mobile Ad Network and DSP to launch your campaign.
Amazon Mobile Ad Network and DSP will receive callbacks for these activities:
- install
- event
Please be aware of that, Adjust don't share iOS LAT traffic to Amazon.
Due to certain partnership agreements, please note that it is not possible to create audiences based on rules that specifically reference attribution to the following networks:
Amazon
Facebook
Snapchat
Twitter
Advanced setup
Choose which data Amazon Mobile Ad Network and DSP receives from Adjust by customizing your setup.
Only forward data attributed to Amazon Mobile Ad Network and DSP
Adjust sends Amazon Mobile Ad Network and DSP your installs and reattributions across all ad platforms.
To stop Amazon Mobile Ad Network and DSP from receiving data attributed to other ad platforms, follow these steps.
- Find your app and select your app options caret (^)
- Select Partner Setup > Amazon Mobile Ad Network and DSP
- Turn on Attributed Only
Now Amazon Mobile Ad Network and DSP will only receive data attributed to their own platform.
Forward custom data
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Amazon Mobile Ad Network and DSP.
Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To forward partner parameters to Amazon Mobile Ad Network and DSP, follow these steps.
- Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
- In the Adjust dashboard, find your app and select your app options caret (^)
- Select Partner Setup > Amazon Mobile Ad Network and DSP
- Turn on Parameter Forwarding
- Select Partner Parameter Mapping
- In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Amazon Mobile Ad Network and DSP name.
- Select Save
Now Amazon Mobile Ad Network and DSP will receive custom event details for each of your linked events.
Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.
Forward in-app events
Event linking lets Amazon Mobile Ad Network and DSP receive in-app event data. You can link every in-app event in Adjust to a preset Amazon Mobile Ad Network and DSP name or a custom event name.
To forward in-app events to Amazon Mobile Ad Network and DSP, follow these steps.
- Find your app and select your app options caret (^)
- Select Partner Setup > Amazon Mobile Ad Network and DSP > Event Linking
- Find the event you want to link and update the field with a Amazon Mobile Ad Network and DSP event or your own custom name
- When you finish linking events, select OK
- Select Save
Now Amazon Mobile Ad Network and DSP will receive in-app event data for each of your linked events.
Partner specific setup instructions
Data not shared from Amazon campaigns
As per our legal agreement with Amazon, Adjust does not provide raw Amazon campaign data on certain activities. This includes data exported via both callbacks and CSV upload. The impacted activities are:
- Clicks
- Impressions
The following services are not affected:
- Adjust's ability to measure clicks and impressions.
- Reporting of aggregated clicks and impressions.
- Pulling aggregated clicks and impressions data via our KPI service.
- Reporting and export of install and post-install raw and aggregated data attributed to Amazon DSP.
If you have any questions, please contact your Amazon representative.
List of all parameters forwarded to Amazon Mobile Ad Network and DSP
Amazon Mobile Ad Network and DSP requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{android_id} | Android ID (Android only) |
{country} | Device two-character country code |
{device_name} | Device model number |
{fire_adid} | Fire OS advertising identifier |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{match_type} | Attribution method |
{nonce} | Random lowercase alphanumeric string (unique per callback) |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{random} | Random number (unique per callback) |
{referrer} | Google Play Store referrer (Android only) |
{tracking_limited} | 1 if tracking is limited, 0 if not |
{user_agent} | Incoming raw user agent |
{app_name} | Name of the app |
{created_at_milli} | Activity timestamp with millisecond placeholders |
{created_at} | Activity timestamp |
{impression_based} | 1 if impression-based engagement, 0 if not |