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for Marketers

Campaign Setup•Partner setup

Set up Amazon Mobile Ad Network and DSP

Amazon Mobile Ad Network and DSP is an ad network integrated with Adjust. Our integration lets Amazon Mobile Ad Network and DSP receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Amazon Mobile Ad Network and DSP for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Amazon Mobile Ad Network and DSP.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Amazon Mobile Ad Network and DSP parameters. Follow the guides linked below to use this feature.

Select Amazon Mobile Ad Network and DSP and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Amazon Mobile Ad Network and DSP. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Amazon Mobile Ad Network and DSP.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Amazon Mobile Ad Network and DSP. To enable data sharing:

Turn on Enabled

Once you enable data sharing with Amazon Mobile Ad Network and DSP, Adjust automatically sends Amazon Mobile Ad Network and DSP the following data, by default:

install
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Amazon Mobile Ad Network and DSP by default.

install
event

Send additional data

Choose the amount and type of data that you want to share with Amazon Mobile Ad Network and DSP through callbacks. Amazon Mobile Ad Network and DSP may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Amazon Mobile Ad Network and DSP:

Data from all attribution sources
Only data attributed to Amazon Mobile Ad Network and DSP

Map events

Map events that you want to share to the values that Amazon Mobile Ad Network and DSP can receive. Data for unmapped events is not shared with Amazon Mobile Ad Network and DSP.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Amazon Mobile Ad Network and DSP. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Amazon Mobile Ad Network and DSP.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Amazon Mobile Ad Network and DSP.
Under Partner event, you need to select the Amazon Mobile Ad Network and DSP event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Amazon Mobile Ad Network and DSP will receive in-app event data for each of your linked events.

Map all events

If Amazon Mobile Ad Network and DSP supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Amazon Mobile Ad Network and DSP will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Amazon Mobile Ad Network and DSP.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Amazon Mobile Ad Network and DSP. This lets Amazon Mobile Ad Network and DSP receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Amazon Mobile Ad Network and DSP, follow these steps.

Set up partner parameters within the Adjust SDK.
- Check Before you begin for all SDK development platform links.
Under Set your data sharing options, select Parameters.
Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
1. Select Map parameter.
2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Amazon Mobile Ad Network and DSP

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Amazon Mobile Ad Network and DSP.

Once you’ve created your link, share it with Amazon Mobile Ad Network and DSP for placement in campaigns.

Partner specific setup instructions

Data not shared from Amazon campaigns

As per our legal agreement with Amazon, Adjust does not provide raw Amazon campaign data on certain activities. This includes data exported via both callbacks and CSV upload. The impacted activities are:

Clicks
Impressions

The following services are not affected:

Adjust's ability to measure clicks and impressions.
Reporting of aggregated clicks and impressions.
Pulling aggregated clicks and impressions data via our KPI service.
Reporting and export of install and post-install raw and aggregated data attributed to Amazon DSP.

If you have any questions, please contact your Amazon representative.

List of all parameters forwarded to Amazon Mobile Ad Network and DSP

Amazon Mobile Ad Network and DSP requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{android_id}`	Android ID (Android only)
`{country}`	Device two-character country code
`{device_name}`	Device model number
`{fire_adid}`	Fire OS advertising identifier
`{gps_adid}`	Google Play Store advertising ID
`{idfa}`	ID for advertisers (iOS only)
`{match_type}`	Attribution method
`{nonce}`	Random lowercase alphanumeric string (unique per callback)
`{os_name}`	Device operating system
`{os_version}`	Operating system version number
`{partner_parameters}`	Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
`{random}`	Random number (unique per callback)
`{referrer}`	Google Play Store referrer (Android only)
`{tracking_limited}`	1 if tracking is limited, 0 if not
`{user_agent}`	Incoming raw user agent
`{app_name}`	Name of the app
`{created_at_milli}`	Activity timestamp with millisecond placeholders
`{created_at}`	Activity timestamp
`{impression_based}`	1 if impression-based engagement, 0 if not