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Set up Admitad

Admitad is a network and Adjust module partner. Our integration lets Admitad receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Admitad. Then, use our advanced setup instructions to customize what information Admitad receives.

Basic setup

To turn on Adjust’s integration with Admitad, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Admitad
  4. Enter your POSTBACK KEY (for help finding this, contact your Admitad representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Admitad to launch your campaign.

Admitad will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Admitad receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Admitad receive revenue amounts along with your revenue event data.

To forward in-app revenue to Admitad, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Admitad
  3. Turn on In-App Revenue Forwarding

Now Admitad will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Admitad before turning on In-App Revenue Forwarding.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Admitad.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Admitad, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Admitad
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Admitad name.
  7. Select Save

Now Admitad will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Admitad receive in-app event data. You can link every in-app event in Adjust to a preset Admitad name or a custom event name.

To forward in-app events to Admitad, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Admitad > Event Linking
  3. Find the event you want to link and update the field with a Admitad event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Admitad will receive in-app event data for each of your linked events.

Partner specific setup instructions

Admitad allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Admitad. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Admitad accepts:

Parameter key > Value
transaction_id > value of the oid

List of all parameters forwarded to Admitad

Admitad requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue}Revenue, as sent from Adjust SDK in cents