Languages 

Set up Appier

Appier is a network and Adjust module partner. Our integration lets Appier receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Appier. Then, use our advanced setup instructions to customize what information Appier receives.

Basic setup

To turn on Adjust’s integration with Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Appier
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Appier to launch your campaign.

Appier will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattribution
  • event

Advanced setup

Choose which data Appier receives from Adjust by customizing your setup.

Only forward data attributed to Appier

Adjust sends Appier your installs and reattributions across all ad platforms.

To stop Appier from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier
  3. Turn on Attributed Only

Now Appier will only receive data attributed to their own platform.

Forward in-app revenue

In-app revenue forwarding lets Appier receive revenue amounts along with your revenue event data.

To forward in-app revenue to Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier
  3. Turn on In-App Revenue Forwarding

Now Appier will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Appier before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier
  3. Turn on Session Forwarding

Now Appier will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Appier.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Appier, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Appier
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Appier name.
  7. Select Save

Now Appier will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Appier receive in-app event data. You can link every in-app event in Adjust to a preset Appier name or a custom event name.

To forward in-app events to Appier, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Appier > Event Linking
  3. Find the event you want to link and update the field with a Appier event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Appier will receive in-app event data for each of your linked events.

List of all parameters forwarded to Appier

Appier requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{event_name}Event name, as set in the Dashboard
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{inactive_user_definition}Inactivity period required for reattribution (hours)
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{isp}Device internet service provider
{match_type}Attribution method
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id}Random user ID (per device)
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{timezone}Device time zone
{tracking_limited}1 if tracking is limited, 0 if not
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds
{tracker_name}Current tracker name