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Set up Cauly

Cauly is a network and Adjust module partner. Our integration lets Cauly receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Cauly. Then, use our advanced setup instructions to customize what information Cauly receives.

Basic setup

To turn on Adjust’s integration with Cauly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Cauly
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Cauly to launch your campaign.

Cauly will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data Cauly receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Cauly receive revenue amounts along with your revenue event data.

To forward in-app revenue to Cauly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Cauly
  3. Turn on In-App Revenue Forwarding

Now Cauly will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Cauly before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Cauly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Cauly
  3. Turn on Session Forwarding

Now Cauly will receive your app’s session activity.

Forward in-app events

Event linking lets Cauly receive in-app event data. You can link every in-app event in Adjust to a preset Cauly name or a custom event name.

To forward in-app events to Cauly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Cauly > Event Linking
  3. Find the event you want to link and update the field with a Cauly event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Cauly will receive in-app event data for each of your linked events.

List of all parameters forwarded to Cauly

Cauly requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language}Device two-character language code
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{click_time}Attributed click timestamp
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{rejection_reason}Reason for a rejected attribution
{tracker}6-character Adjust tracker token