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Set up FeedMob

FeedMob is a network and Adjust module partner. Our integration lets FeedMob receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to FeedMob. Then, use our advanced setup instructions to customize what information FeedMob receives.

Basic setup

To turn on Adjust’s integration with FeedMob, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to FeedMob
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to FeedMob to launch your campaign.

FeedMob will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall

Advanced setup

Choose which data FeedMob receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets FeedMob receive revenue amounts along with your revenue event data.

To forward in-app revenue to FeedMob, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > FeedMob
  3. Turn on In-App Revenue Forwarding

Now FeedMob will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to FeedMob before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to FeedMob, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > FeedMob
  3. Turn on Session Forwarding

Now FeedMob will receive your app’s session activity.

Forward in-app events

Event linking lets FeedMob receive in-app event data. You can link every in-app event in Adjust to a preset FeedMob name or a custom event name.

To forward in-app events to FeedMob, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > FeedMob > Event Linking
  3. Find the event you want to link and update the field with a FeedMob event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now FeedMob will receive in-app event data for each of your linked events.

List of all parameters forwarded to FeedMob

FeedMob requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country}Device two-character country code
{device_name}Device model number
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{referrer}Google Play Store referrer (Android only)
{revenue_usd}Revenue, in US dollars
{sdk_version}Adjust SDK version (per app)
{tracking_limited}1 if tracking is limited, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution