Set up Impact
Impact is an analytics partner integrated with Adjust. Our integration lets Impact receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with Impact for your app. This includes activating the integration and choosing what data Adjust can share with Impact.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Impact parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Credentials
APP ID, ACCOUNT SID, and AUTH TOKEN
Once you enable data sharing with Impact, Adjust automatically sends Impact the following data, by default:
- install
- session
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Impact by default:
- install
- session
- event
Send additional data
Choose the amount and type of data that you want to share with Impact through callbacks. Impact may use this information to optimize performance.
Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Impact:
- Data from all attribution sources
- Only data attributed to Impact
To send additional data, you can review and customize the following:
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Impact receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Impact will receive your app’s session activity.
Map parameters
You usually need to map parameters to share custom data with Impact.
Map events
Map events that you want to share to the values that Impact can receive. Data for unmapped events is not shared with Impact.
Under Map events, follow these steps to choose the in-app events you want to directly send to Impact.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Impact.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Impact will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Impact. This lets Impact receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Impact, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Enable Impact for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable Impact for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
Partner specific setup instructions
Full list of accepted Impact partner parameters
- OrderId
- ItemSku
- ItemName
- ItemCategory
- ItemPrice
- ItemQuantity
- ItemSubTotal
- CurrencyCode
List of all parameters forwarded to Impact
Impact requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{android_id} | Android ID (Android only) |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_name} | Device model number |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{language} | Device two-character language code |
{mac_md5} | Uppercase MAC MD5 hash |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{random} | Random number (unique per callback) |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{win_hwid} | Windows Store hardware ID |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{app_version_raw} | App version number (Android), build-version-number for the bundle (iOS) |
{installed_at} | Install (i.e., first app open) timestamp |