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Set up Iterable

Iterable is a network and Adjust module partner. Our integration lets Iterable receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Iterable. Then, use our advanced setup instructions to customize what information Iterable receives.

Basic setup

To turn on Adjust’s integration with Iterable, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Iterable
  4. Enter your API KEY (for help finding this, contact your Iterable representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Iterable to launch your campaign.

Iterable will receive callbacks for these activities:

  • install
  • reattribution
  • event

Advanced setup

Choose which data Iterable receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Iterable receive revenue amounts along with your revenue event data.

To forward in-app revenue to Iterable, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Iterable
  3. Turn on In-App Revenue Forwarding

Now Iterable will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Iterable before turning on In-App Revenue Forwarding.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Iterable.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Iterable, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Iterable
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Iterable name.
  7. Select Save

Now Iterable will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Iterable receive in-app event data. You can link every in-app event in Adjust to a preset Iterable name or a custom event name.

To forward in-app events to Iterable, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Iterable > Event Linking
  3. Find the event you want to link and update the field with a Iterable event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Iterable will receive in-app event data for each of your linked events.

Partner specific setup instructions

If you would like to find out more about how to leverage this integration for your use cases, check out our one pager with Iterable. In case of any questions related to the information provided on the one pager, please reach out to partners@adjust.com.

List of all parameters forwarded to Iterable

Iterable requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{idfa}ID for advertisers (iOS only)
{language}Device two-character language code
{match_type}Attribution method
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{postal_code}Device postal code of IP address
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{user_agent}Incoming raw user agent
{app_name}Name of the app
{engagement_time}Engagement timestamp