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Set up Kakao

Kakao is a network and Adjust module partner. Our integration lets Kakao receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Kakao. Then, use our advanced setup instructions to customize what information Kakao receives.

Basic setup

To turn on Adjust’s integration with Kakao, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Kakao
  4. Enter your RETARGETING CODE (for help finding this, contact your Kakao representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Kakao to launch your campaign.

Kakao will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data Kakao receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Kakao receive revenue amounts along with your revenue event data.

To forward in-app revenue to Kakao, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kakao
  3. Turn on In-App Revenue Forwarding

Now Kakao will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Kakao before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Kakao, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kakao
  3. Turn on Session Forwarding

Now Kakao will receive your app’s session activity.

Forward in-app events

Event linking lets Kakao receive in-app event data. You can link every in-app event in Adjust to a preset Kakao name or a custom event name.

To forward in-app events to Kakao, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Kakao > Event Linking
  3. Find the event you want to link and update the field with a Kakao event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Kakao will receive in-app event data for each of your linked events.

List of all parameters forwarded to Kakao

Kakao requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at}Activity timestamp