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Set up MediaMath

MediaMath is a network and Adjust module partner. Our integration lets MediaMath receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to MediaMath. Then, use our advanced setup instructions to customize what information MediaMath receives.

Basic setup

To turn on Adjust’s integration with MediaMath, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to MediaMath
  4. Enter your ADVERTISER ID, INSTALL PIXEL ID, and SESSION PIXEL ID (for help finding these, contact your MediaMath representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to MediaMath to launch your campaign.

MediaMath will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data MediaMath receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets MediaMath receive revenue amounts along with your revenue event data.

To forward in-app revenue to MediaMath, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaMath
  3. Turn on In-App Revenue Forwarding

Now MediaMath will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to MediaMath before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to MediaMath, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaMath
  3. Turn on Session Forwarding

Now MediaMath will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to MediaMath.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to MediaMath, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > MediaMath
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding MediaMath name.
  7. Select Save

Now MediaMath will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets MediaMath receive in-app event data. You can link every in-app event in Adjust to a preset MediaMath name or a custom event name.

To forward in-app events to MediaMath, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaMath > Event Linking
  3. Find the event you want to link and update the field with a MediaMath event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now MediaMath will receive in-app event data for each of your linked events.

Partner specific setup instructions

Please note that at least one Pixel ID needs to be entered for the module to work.

List of all parameters forwarded to MediaMath

MediaMath requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{isp}Device internet service provider
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{revenue}Revenue, as sent from Adjust SDK in cents
{win_adid}Windows advertising identifier
{click_referer}Referrer header from click
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic