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Set up Persona.ly

Persona.ly is a network and Adjust module partner. Our integration lets Persona.ly receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Persona.ly. Then, use our advanced setup instructions to customize what information Persona.ly receives.

Basic setup

To turn on Adjust’s integration with Persona.ly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Persona.ly
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Persona.ly to launch your campaign.

Persona.ly will receive callbacks for these activities:

  • install
  • session
  • uninstall
  • reinstall
  • reattributionReinstall
  • reattribution
  • event

Advanced setup

Choose which data Persona.ly receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Persona.ly receive revenue amounts along with your revenue event data.

To forward in-app revenue to Persona.ly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Persona.ly
  3. Turn on In-App Revenue Forwarding

Now Persona.ly will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Persona.ly before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Persona.ly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Persona.ly
  3. Turn on Session Forwarding

Now Persona.ly will receive your app’s session activity.

Forward in-app events

Event linking lets Persona.ly receive in-app event data. You can link every in-app event in Adjust to a preset Persona.ly name or a custom event name.

To forward in-app events to Persona.ly, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Persona.ly > Event Linking
  3. Find the event you want to link and update the field with a Persona.ly event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Persona.ly will receive in-app event data for each of your linked events.

List of all parameters forwarded to Persona.ly

Persona.ly requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{device_manufacturer}Device manufacturer name
{is_organic}1 if organic traffic, 0 if non-organic