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Set up ScaleOut

ScaleOut is a network and Adjust module partner. Our integration lets ScaleOut receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to ScaleOut. Then, use our advanced setup instructions to customize what information ScaleOut receives.

Basic setup

To turn on Adjust’s integration with ScaleOut, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to ScaleOut
  4. Enter your RETARGETING ID (for help finding this, contact your ScaleOut representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to ScaleOut to launch your campaign.

ScaleOut will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event

Advanced setup

Choose which data ScaleOut receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets ScaleOut receive revenue amounts along with your revenue event data.

To forward in-app revenue to ScaleOut, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ScaleOut
  3. Turn on In-App Revenue Forwarding

Now ScaleOut will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to ScaleOut before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to ScaleOut, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ScaleOut
  3. Turn on Session Forwarding

Now ScaleOut will receive your app’s session activity.

Forward in-app events

Event linking lets ScaleOut receive in-app event data. You can link every in-app event in Adjust to a preset ScaleOut name or a custom event name.

To forward in-app events to ScaleOut, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ScaleOut > Event Linking
  3. Find the event you want to link and update the field with a ScaleOut event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now ScaleOut will receive in-app event data for each of your linked events.

List of all parameters forwarded to ScaleOut

ScaleOut requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{click_time}Attributed click timestamp