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Set up Smartnews Ads

Smartnews Ads is a network and Adjust module partner. Our integration lets Smartnews Ads receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Smartnews Ads. Then, use our advanced setup instructions to customize what information Smartnews Ads receives.

Basic setup

To turn on Adjust’s integration with Smartnews Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Smartnews Ads
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Smartnews Ads to launch your campaign.

Smartnews Ads will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event

Advanced setup

Choose which data Smartnews Ads receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Smartnews Ads receive revenue amounts along with your revenue event data.

To forward in-app revenue to Smartnews Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartnews Ads
  3. Turn on In-App Revenue Forwarding

Now Smartnews Ads will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Smartnews Ads before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Smartnews Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartnews Ads
  3. Turn on Session Forwarding

Now Smartnews Ads will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Smartnews Ads.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Smartnews Ads, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Smartnews Ads
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Smartnews Ads name.
  7. Select Save

Now Smartnews Ads will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Smartnews Ads receive in-app event data. You can link every in-app event in Adjust to a preset Smartnews Ads name or a custom event name.

To forward in-app events to Smartnews Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Smartnews Ads > Event Linking
  3. Find the event you want to link and update the field with a Smartnews Ads event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Smartnews Ads will receive in-app event data for each of your linked events.

List of all parameters forwarded to Smartnews Ads

Smartnews Ads requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{event_name}Event name, as set in the Dashboard
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{isp}Device internet service provider
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{session_count}Number of sessions recorded by current Adjust SDK
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{network_name}Network name, as taken from the tracker