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Set up Unicorn

Unicorn is a network and Adjust module partner. Our integration lets Unicorn receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Unicorn. Then, use our advanced setup instructions to customize what information Unicorn receives.

Basic setup

To turn on Adjust’s integration with Unicorn, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Unicorn
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Unicorn to launch your campaign.

Unicorn will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Advanced setup

Choose which data Unicorn receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Unicorn receive revenue amounts along with your revenue event data.

To forward in-app revenue to Unicorn, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unicorn
  3. Turn on In-App Revenue Forwarding

Now Unicorn will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Unicorn before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Unicorn, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unicorn
  3. Turn on Session Forwarding

Now Unicorn will receive your app’s session activity.

Forward in-app events

Event linking lets Unicorn receive in-app event data. You can link every in-app event in Adjust to a preset Unicorn name or a custom event name.

To forward in-app events to Unicorn, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unicorn > Event Linking
  3. Find the event you want to link and update the field with a Unicorn event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Unicorn will receive in-app event data for each of your linked events.

List of all parameters forwarded to Unicorn

Unicorn requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{iad_conversion_type}Download status: first or subsequent app download
{iad_keyword_matchtype}Apple Search keyword matchtype
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{rejection_reason}Reason for a rejected attribution