Languages 

Set up Unity Ads

Unity Ads is a network and Adjust module partner. Our integration lets Unity Ads receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Unity Ads. Then, use our advanced setup instructions to customize what information Unity Ads receives.

Basic setup

To turn on Adjust’s integration with Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Unity Ads
  4. Enter your GAME ID (for help finding this, contact your Unity Ads representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to Unity Ads to launch your campaign.

Unity Ads will receive callbacks for these activities:

  • install
  • session
  • event
  • rejectedInstall

Advanced setup

Choose which data Unity Ads receives from Adjust by customizing your setup.

Only forward data attributed to Unity Ads

Adjust sends Unity Ads your installs and reattributions across all ad platforms.

To stop Unity Ads from receiving data attributed to other ad platforms, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on Attributed Only

Now Unity Ads will only receive data attributed to their own platform.

Forward in-app revenue

In-app revenue forwarding lets Unity Ads receive revenue amounts along with your revenue event data.

To forward in-app revenue to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on In-App Revenue Forwarding

Now Unity Ads will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Unity Ads before turning on In-App Revenue Forwarding.

Forward ad revenue

Ad revenue forwarding lets Unity Ads receive user ad revenue data. This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.

To forward ad revenue to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on Ad Revenue Forwarding

Now Unity Ads can use ad revenue data to optimize your user targeting and campaigns.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads
  3. Turn on Session Forwarding

Now Unity Ads will receive your app’s session activity.

Forward in-app events

Event linking lets Unity Ads receive in-app event data. You can link every in-app event in Adjust to a preset Unity Ads name or a custom event name.

To forward in-app events to Unity Ads, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Unity Ads > Event Linking
  3. Find the event you want to link and update the field with a Unity Ads event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Unity Ads will receive in-app event data for each of your linked events.

List of all parameters forwarded to Unity Ads

Unity Ads requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id_md5}Lowercase Android ID hex MD5 hash
{android_id}Android ID (Android only)
{api_level}API level (Android only)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{language}Device two-character language code
{match_type}Attribution method
{os_name}Device operating system
{os_version}Operating system version number
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue_usd}Revenue, in US dollars
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{app_name_dashboard}Name of the app in the Adjust Dashboard
{app_name}Name of the app
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{created_at}Activity timestamp
{fingerprint_attribution_window}Attribution window settings for device fingerprinting (hours)
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution
{ad_impressions_count}Number of mobile ads served to end users
{ad_revenue_network}Ad network that displayed the ad
{ad_revenue_unit}Ad unit that generated the revenue
{ad_revenue_placement}User placement, as defined on the platform
{ad_mediation_platform}Mediation platform name
{ad_revenue_payload}Impression-level revenue data (ILRD) as a JSON