Set up Affilinet

Affilinet is an ad network integrated with Adjust. Our integration lets Affilinet receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Affilinet for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Affilinet.

Before you begin


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  • For help finding your credentials, contact your Affilinet representative.

Select Affilinet and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Affilinet. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Affilinet.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Affilinet. To enable data sharing:


Once you enable data sharing with Affilinet, Adjust automatically sends Affilinet the following data, by default:

  • install
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Affilinet by default.

  • install
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Affilinet through callbacks. Affilinet may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Affilinet:
  • Data from all attribution sources
  • Only data attributed to Affilinet

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Affilinet receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map parameters

You usually need to map parameters to share custom data with Affilinet.

Map events

Map events that you want to share to the values that Affilinet can receive. Data for unmapped events is not shared with Affilinet.

Under Map events, follow these steps to choose the in-app events you want to directly send to Affilinet.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Affilinet.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Affilinet will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Affilinet. This lets Affilinet receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Affilinet, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Affilinet

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Affilinet.

Once you’ve created your link, share it with Affilinet for placement in campaigns.

Partner specific setup instructions

Affilinet allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Affilinet. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Affilinet accepts:

Parameter key > Value

  • affilinet_price > net price of purchase; used for calculating affilinet publisher commission (decimal)
  • affmn > affilinet creativeID (integer)
  • affmt > affilinet creative type (enumeration)
  • basket > Basket Parameters for affilinet Basket Tracking (URL-encoded string of a chain of basket parameters; please ask your affilinet account manager for details)
  • curr Currency applied to affilinet_price or adjust revenue (ISO 4217)
  • leadtype > affilinet rate number for event (integer)
  • mode > affilinet order mode (enumeration (ppl or pps) for event)
  • odesc > overwrites affilinet rate naming (string up to 50 characters))
  • order > unique order ID (string up to 40 characters)
  • productids > Product IDs of purchased products if affilinet basket tracking is not used (comma-delimited list))
  • psub1 / psub2 > statistical information for usage in affilinet exports (string up to 40 characters)
  • ref > affilinet PublisherID (string)
  • site > affilinet ProgramID (integer)
  • vcode > Voucher code used for the event (string up to 80 characters)

For more info on how to use the Affilinet partner parameters, please refer to your Affilinet contacts.

List of all parameters forwarded to Affilinet

Affilinet requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{idfa||android_id}IDFA, or Android ID if IDFA is empty
{ip_address}Device IP address
{revenue}Revenue, as sent from Adjust SDK in cents
{user_agent}Incoming raw user agent
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{tracker_name}Current tracker name