Set up AppLovin

AppLovin is an ad network integrated with Adjust. Our integration lets AppLovin receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with AppLovin for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with AppLovin.

Before you begin


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  • For help finding your credentials, contact your AppLovin representative.

Select AppLovin and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > AppLovin. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AppLovin.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with AppLovin. To enable data sharing:

  1. Enter your SDK KEYS.

Once you enable data sharing with AppLovin, Adjust automatically sends AppLovin the following data, by default:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with AppLovin by default.

  • install
  • session
  • reattribution
  • event
  • rejectedInstall

Send additional data

Choose the amount and type of data that you want to share with AppLovin through callbacks. AppLovin may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with AppLovin:
  • Data from all attribution sources
  • Only data attributed to AppLovin

In-app revenue (from in-app purchases)

Sharing in-app revenue lets AppLovin receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AppLovin will receive your app’s session activity.

Map events

Map events that you want to share to the values that AppLovin can receive. Data for unmapped events is not shared with AppLovin.

Under Map events, follow these steps to choose the in-app events you want to directly send to AppLovin.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with AppLovin.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now AppLovin will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with AppLovin

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with AppLovin.

Once you’ve created your link, share it with AppLovin for placement in campaigns.

List of all parameters forwarded to AppLovin

AppLovin requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{device_name}Device model number
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{os_name}Device operating system
{revenue_usd}Revenue, in US dollars
{app_name}Name of the app
{rejection_reason}Reason for a rejected attribution