Set up Xandr

Xandr is an ad network integrated with Adjust. Our integration lets Xandr receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Xandr for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Xandr.

Before you begin


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  • For help finding your credentials, contact your Xandr representative.

Select Xandr and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Xandr. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Xandr.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Xandr. To enable data sharing:

  1. Enter your INSTALL PIXEL IDS.

Once you enable data sharing with Xandr, Adjust automatically sends Xandr the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Xandr by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Xandr through callbacks. Xandr may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Xandr:
  • Data from all attribution sources
  • Only data attributed to Xandr

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Xandr receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map parameters

You usually need to map parameters to share custom data with Xandr.

Map events

Map events that you want to share to the values that Xandr can receive. Data for unmapped events is not shared with Xandr.

Under Map events, follow these steps to choose the in-app events you want to directly send to Xandr.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Xandr.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Xandr will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Xandr. This lets Xandr receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Xandr, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Xandr

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Xandr.

Once you’ve created your link, share it with Xandr for placement in campaigns.

Partner specific setup instructions

Xandr allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Xandr. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Xandr accepts:

Parameter key > Value

  • order_id > order ID
  • other > custom field

List of all parameters forwarded to Xandr

Xandr requires Adjust to send the following parameters (data points) with your callbacks:

{revenue_usd}Revenue, in US dollars