Set up Baidu Native (百度信息流)

Baidu Native (百度信息流) is an ad network integrated with Adjust. Our integration lets Baidu Native (百度信息流) receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Baidu Native (百度信息流) for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Baidu Native (百度信息流).

Before you begin


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  • For help finding your credentials, contact your Baidu Native (百度信息流) representative.

Select Baidu Native (百度信息流) and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Baidu Native (百度信息流). Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Baidu Native (百度信息流).
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Baidu Native (百度信息流). To enable data sharing:

  1. Enter your AKEY.

Once you enable data sharing with Baidu Native (百度信息流), Adjust automatically sends Baidu Native (百度信息流) the following data, by default:

  • installs (attributed only)
  • event (attributed only)

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Baidu Native (百度信息流) by default.

  • installs (attributed only)
  • event (attributed only)

Send additional data

Choose the amount and type of data that you want to share with Baidu Native (百度信息流) through callbacks. Baidu Native (百度信息流) may use this information to optimize performance.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Baidu Native (百度信息流) receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Baidu Native (百度信息流) can receive. Data for unmapped events is not shared with Baidu Native (百度信息流).

Under Map events, follow these steps to choose the in-app events you want to directly send to Baidu Native (百度信息流).

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Baidu Native (百度信息流).
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Baidu Native (百度信息流) will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Baidu Native (百度信息流)

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Baidu Native (百度信息流).

Once you’ve created your link, share it with Baidu Native (百度信息流) for placement in campaigns.

Partner specific setup instructions

Please be aware of that when scanning QR code for testing click and module callbacks, you always have to log in Baidu App.