Set up Daangn (당근마켓)

Daangn (당근마켓) is an ad network integrated with Adjust. Our integration lets Daangn (당근마켓) receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Daangn (당근마켓) for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Daangn (당근마켓).

Before you begin


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  • For help finding your credentials, contact your Daangn (당근마켓) representative.

Select Daangn (당근마켓) and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Daangn (당근마켓). Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Daangn (당근마켓).
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Daangn (당근마켓). To enable data sharing:

  1. Enter your CONVERSION CODE.

Once you enable data sharing with Daangn (당근마켓), Adjust automatically sends Daangn (당근마켓) the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Daangn (당근마켓) by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Daangn (당근마켓) through callbacks. Daangn (당근마켓) may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Daangn (당근마켓):
  • Data from all attribution sources
  • Only data attributed to Daangn (당근마켓)

Map parameters

You usually need to map parameters to share custom data with Daangn (당근마켓).

Map events

Map events that you want to share to the values that Daangn (당근마켓) can receive. Data for unmapped events is not shared with Daangn (당근마켓).

Under Map events, follow these steps to choose the in-app events you want to directly send to Daangn (당근마켓).

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Daangn (당근마켓).
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Daangn (당근마켓) will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Daangn (당근마켓). This lets Daangn (당근마켓) receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Daangn (당근마켓), follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Daangn (당근마켓)

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Daangn (당근마켓).

Once you’ve created your link, share it with Daangn (당근마켓) for placement in campaigns.

List of all parameters forwarded to Daangn (당근마켓)

Daangn (당근마켓) requires Adjust to send the following parameters (data points) with your callbacks:

{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_usd}Revenue, in US dollars
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp