Set up Digital Turbine

Digital Turbine is an ad network integrated with Adjust. Our integration lets Digital Turbine receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Digital Turbine for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Digital Turbine.

Before you begin


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Select Digital Turbine and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Digital Turbine. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Digital Turbine.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Digital Turbine. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Digital Turbine, Adjust automatically sends Digital Turbine the following data, by default:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Digital Turbine by default.

  • install
  • session
  • reattribution
  • event
  • rejectedInstall
  • rejectedReattribution

Send additional data

Choose the amount and type of data that you want to share with Digital Turbine through callbacks. Digital Turbine may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Digital Turbine:
  • Data from all attribution sources
  • Only data attributed to Digital Turbine

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Digital Turbine receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Digital Turbine will receive your app’s session activity.

Map events

Map events that you want to share to the values that Digital Turbine can receive. Data for unmapped events is not shared with Digital Turbine.

Under Map events, follow these steps to choose the in-app events you want to directly send to Digital Turbine.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Digital Turbine.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Digital Turbine will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Digital Turbine

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Digital Turbine.

Once you’ve created your link, share it with Digital Turbine for placement in campaigns.

Partner specific setup instructions

By default, Adjust sends callbacks to Digital Turbine's standard API. To enable Adjust to fire callbacks to Digital Turbine via their new API, please follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Digital Turbine
  3. Turn on Enable New API (Optional)

Now Digital Turbine may receive callbacks via their new API.

Note: For more details about the new API , please reach out to your Digital Turbine representative.

List of all parameters forwarded to Digital Turbine

Digital Turbine requires Adjust to send the following parameters (data points) with your callbacks:

{gps_adid}Google Play Store advertising ID
{match_type}Attribution method
{revenue_usd}Revenue, in US dollars
{sdk_version}Adjust SDK version (per app)
{app_id}Store App ID or Google Play Store
{impression_based}1 if impression-based engagement, 0 if not
{is_organic}1 if organic traffic, 0 if non-organic
{rejection_reason}Reason for a rejected attribution
{is_s2s}1 if server to server engagement, 0 if not