Set up Digital Turbine

Digital Turbine is an ad network integrated with Adjust. Our integration lets Digital Turbine receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Digital Turbine for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Digital Turbine.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Digital Turbine parameters. Follow the guides linked below to use this feature.

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Select Digital Turbine and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Digital Turbine. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Digital Turbine.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Digital Turbine. To enable data sharing:

1. Turn on Enabled

Once you enable data sharing with Digital Turbine, Adjust automatically sends Digital Turbine the following data, by default:

• install
• session
• reattribution
• event
• rejectedInstall
• rejectedReattribution
• ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Digital Turbine by default.

• install
• session
• reattribution
• event
• rejectedInstall
• rejectedReattribution
• ad revenue

Send additional data

Choose the amount and type of data that you want to share with Digital Turbine through callbacks. Digital Turbine may use this information to optimize performance.

1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Digital Turbine:

• Data from all attribution sources
• Only data attributed to Digital Turbine

Ad revenue (from ad views)

Ad revenue sharing lets Digital Turbine receive user ad revenue data. This lets Digital Turbine use ad revenue data to optimize your user targeting and campaigns.

To share ad revenue to Digital Turbine, select one or more Ad Revenue Sources.

• If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Digital Turbine will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Digital Turbine receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Digital Turbine can receive. Data for unmapped events is not shared with Digital Turbine.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Digital Turbine. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Digital Turbine.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Digital Turbine.
3. Under Partner event, you need to select the Digital Turbine event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now Digital Turbine will receive in-app event data for each of your linked events.

Map all events

If Digital Turbine supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Digital Turbine will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Digital Turbine

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Digital Turbine.

Once you’ve created your link, share it with Digital Turbine for placement in campaigns.

Partner specific setup instructions

By default, Adjust sends callbacks to Digital Turbine's standard API. To enable Adjust to fire callbacks to Digital Turbine via their new API, please follow these steps.

1. Find your app and select your app options caret (^)
2. Select Partner Setup > Digital Turbine
3. Turn on Enable New API (Optional)

Now Digital Turbine may receive callbacks via their new API.

Note: For more details about the new API , please reach out to your Digital Turbine representative.

List of all parameters forwarded to Digital Turbine

Digital Turbine requires Adjust to send the following parameters (data points) with your callbacks: