Set up Dotplay
Dotplay is an ad network integrated with Adjust. Our integration lets Dotplay receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Dotplay for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Dotplay.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Dotplay parameters. Follow the guides linked below to use this feature.
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Select Dotplay and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Dotplay. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Dotplay.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Dotplay. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Dotplay, Adjust automatically sends Dotplay the following data, by default:
- install
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Dotplay by default.
- install
- reattribution
- event
- rejectedInstall
- rejectedReattribution
- ad revenue
Send additional data
Choose the amount and type of data that you want to share with Dotplay through callbacks. Dotplay may use this information to optimize performance.
Configure your link and settings
You have the option to set your:
Create your link and share it with Dotplay
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Dotplay.
Once you’ve created your link, share it with Dotplay for placement in campaigns.
List of all parameters forwarded to Dotplay
Dotplay requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{cost_amount} | Cost of the user engagement (available for ad spend tracking only) |
{cost_currency} | ISO 4217 currency code of the cost data (available for ad spend tracking only) |
{cost_type} | The campaign pricing model (available for ad spend tracking only) |
{event} | Event token |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{revenue_usd} | Revenue, in US dollars |
{activity_kind} | Type of user activity |
{app_name} | Name of the app |
{campaign_name} | Campaign name, as taken from the tracker |
{created_at} | Activity timestamp |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |
{rejection_reason} | Reason for a rejected attribution |
{tracker_name} | Current tracker name |
{ad_impressions_count} | Number of mobile ads served to end users |
{ad_revenue_network} | Ad network that displayed the ad |
{ad_revenue_unit} | Ad unit that generated the revenue |
{ad_mediation_platform} | Mediation platform name |