Set up Entravision
Entravision is an ad network integrated with Adjust. Our integration lets Entravision receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with Entravision for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Entravision.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Entravision parameters. Follow the guides linked below to use this feature.
iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona
Select Entravision and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Entravision. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Entravision.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Entravision. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with Entravision, Adjust automatically sends Entravision the following data, by default:
- install
- session
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Entravision by default.
- install
- session
- reattribution
- event
- rejectedInstall
- rejectedReattribution
Send additional data
Choose the amount and type of data that you want to share with Entravision through callbacks. Entravision may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Entravision:
- Data from all attribution sources
- Only data attributed to Entravision
In-app revenue (from in-app purchases)
Sharing in-app revenue lets Entravision receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Entravision will receive your app’s session activity.
Map parameters
You usually need to map parameters to share custom data with Entravision.
Map events
Map events that you want to share to the values that Entravision can receive. Data for unmapped events is not shared with Entravision.
Under Map events, follow these steps to choose the in-app events you want to directly send to Entravision.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with Entravision.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
- Select Apply.
Now Entravision will receive in-app event data for each of your linked events.
Map parameters
Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Entravision. This lets Entravision receive custom event details for each of your linked events.
Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.
To share partner parameters to Entravision, follow these steps.
- Set up partner parameters within the Adjust SDK: iOS, Android
- Check the Parameters data sharing checkbox.
- Map your events.
If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.
Configure your link and settings
You have the option to set your:
Create your link and share it with Entravision
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Entravision.
Once you’ve created your link, share it with Entravision for placement in campaigns.
List of all parameters forwarded to Entravision
Entravision requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{city} | Device city |
{country_subdivision} | Device subdivision of country, e.g., state |
{country} | Device two-character country code |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{match_type} | Attribution method |
{os_name} | Device operating system |
{partner_parameters} | Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks |
{revenue_usd} | Revenue, in US dollars |
{activity_kind} | Type of user activity |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{app_version_short} | App version number (Android), release-version-number for the bundle (iOS) |
{click_time} | Attributed click timestamp |
{created_at} | Activity timestamp |
{installed_at} | Install (i.e., first app open) timestamp |
{rejection_reason} | Reason for a rejected attribution |