Set up Exebid.DCA

Exebid.DCA is an ad network integrated with Adjust. Our integration lets Exebid.DCA receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Exebid.DCA for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Exebid.DCA.

Before you begin


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Select Exebid.DCA and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Exebid.DCA. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Exebid.DCA.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Exebid.DCA. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Exebid.DCA, Adjust automatically sends Exebid.DCA the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Exebid.DCA by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Exebid.DCA through callbacks. Exebid.DCA may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Exebid.DCA:
  • Data from all attribution sources
  • Only data attributed to Exebid.DCA

Map events

Map events that you want to share to the values that Exebid.DCA can receive. Data for unmapped events is not shared with Exebid.DCA.

Under Map events, follow these steps to choose the in-app events you want to directly send to Exebid.DCA.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Exebid.DCA.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Exebid.DCA will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Exebid.DCA

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Exebid.DCA.

Once you’ve created your link, share it with Exebid.DCA for placement in campaigns.

List of all parameters forwarded to Exebid.DCA

Exebid.DCA requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{app_id}Store App ID or Google Play Store
{created_at_hour}Activity timestamp, rounded down to the nearest hour