Set up FLEXplatform Level

FLEXplatform Level is an ad network integrated with Adjust. Our integration lets FLEXplatform Level receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with FLEXplatform Level for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with FLEXplatform Level.

Before you begin


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Select FLEXplatform Level and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > FLEXplatform Level. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with FLEXplatform Level.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with FLEXplatform Level. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with FLEXplatform Level, Adjust automatically sends FLEXplatform Level the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with FLEXplatform Level by default.

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with FLEXplatform Level through callbacks. FLEXplatform Level may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with FLEXplatform Level:
  • Data from all attribution sources
  • Only data attributed to FLEXplatform Level

Map events

Map events that you want to share to the values that FLEXplatform Level can receive. Data for unmapped events is not shared with FLEXplatform Level.

Under Map events, follow these steps to choose the in-app events you want to directly send to FLEXplatform Level.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with FLEXplatform Level.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now FLEXplatform Level will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with FLEXplatform Level

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with FLEXplatform Level.

Once you’ve created your link, share it with FLEXplatform Level for placement in campaigns.

List of all parameters forwarded to FLEXplatform Level

FLEXplatform Level requires Adjust to send the following parameters (data points) with your callbacks:

{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker