Set up FLEXplatform Level
FLEXplatform Level is an ad network integrated with Adjust. Our integration lets FLEXplatform Level receive attribution and in-app event data through automated callbacks.
In this article, learn how to set up measurement with FLEXplatform Level for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with FLEXplatform Level.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to FLEXplatform Level parameters. Follow the guides linked below to use this feature.
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Select FLEXplatform Level and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > FLEXplatform Level. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with FLEXplatform Level.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with FLEXplatform Level. To enable data sharing:
- Turn on Enabled
Once you enable data sharing with FLEXplatform Level, Adjust automatically sends FLEXplatform Level the following data, by default:
- install
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with FLEXplatform Level by default.
- install
- event
Send additional data
Choose the amount and type of data that you want to share with FLEXplatform Level through callbacks. FLEXplatform Level may use this information to optimize performance.
- Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with FLEXplatform Level:
- Data from all attribution sources
- Only data attributed to FLEXplatform Level
Map events
Map events that you want to share to the values that FLEXplatform Level can receive. Data for unmapped events is not shared with FLEXplatform Level.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with FLEXplatform Level. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to FLEXplatform Level.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with FLEXplatform Level.
- Under Partner event, you need to select the FLEXplatform Level event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now FLEXplatform Level will receive in-app event data for each of your linked events.
Map all events
If FLEXplatform Level supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now FLEXplatform Level will receive in-app event data for all your linked events.
Configure your link and settings
You have the option to set your:
Create your link and share it with FLEXplatform Level
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
- Link structure parameters
- User destinations
- Attribution settings
Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with FLEXplatform Level.
Once you’ve created your link, share it with FLEXplatform Level for placement in campaigns.
List of all parameters forwarded to FLEXplatform Level
FLEXplatform Level requires Adjust to send the following parameters (data points) with your callbacks:
Placeholder | Information |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{activity_kind} | Type of user activity |
{app_id} | Store App ID or Google Play Store |
{created_at} | Activity timestamp |
{impression_based} | 1 if impression-based engagement, 0 if not |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |