Set up Impact

Impact is an ad network integrated with Adjust. Our integration lets Impact receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Impact for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Impact.

Before you begin


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  • For help finding your credentials, contact your Impact representative.

In your Impact dashboard:

Select Impact and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Impact. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Impact.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Impact. To enable data sharing:

  1. Enter your APP ID, ACCOUNT SID, and AUTH TOKEN.

Once you enable data sharing with Impact, Adjust automatically sends Impact the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Impact by default.

  • install

Send additional data

Choose the amount and type of data that you want to share with Impact through callbacks. Impact may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Impact:
  • Data from all attribution sources
  • Only data attributed to Impact

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Impact receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Impact will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with Impact.

Map events

Map events that you want to share to the values that Impact can receive. Data for unmapped events is not shared with Impact.

Under Map events, follow these steps to choose the in-app events you want to directly send to Impact.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Impact.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Impact will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Impact. This lets Impact receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Impact, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with Impact

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Impact.

Once you’ve created your link, share it with Impact for placement in campaigns.

Partner specific setup instructions

Full list of accepted Impact partner parameters

  • OrderId
  • ItemSku
  • ItemName
  • ItemCategory
  • ItemPrice
  • ItemQuantity
  • ItemSubTotal
  • CurrencyCode

List of all parameters forwarded to Impact

Impact requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{language}Device two-character language code
{mac_md5}Uppercase MAC MD5 hash
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random}Random number (unique per callback)
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{tracking_enabled}1 if tracking is enabled, 0 if not
{win_hwid}Windows Store hardware ID
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{installed_at}Install (i.e., first app open) timestamp