Set up Light Reaction

Light Reaction is an ad network integrated with Adjust. Our integration lets Light Reaction receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Light Reaction for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Light Reaction.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Light Reaction parameters. Follow the guides linked below to use this feature.

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Credentials

ADVERTISER TOKEN

• For help finding your credentials, contact your Light Reaction representative.

Select Light Reaction and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Light Reaction. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Light Reaction.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Light Reaction. To enable data sharing:

1. Enter your ADVERTISER TOKEN.

Once you enable data sharing with Light Reaction, Adjust automatically sends Light Reaction the following data, by default:

• install
• session
• reattribution
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Light Reaction by default.

• install
• session
• reattribution
• event

Send additional data

Choose the amount and type of data that you want to share with Light Reaction through callbacks. Light Reaction may use this information to optimize performance.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Light Reaction will receive your app’s session activity.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Light Reaction receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Light Reaction can receive. Data for unmapped events is not shared with Light Reaction.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Light Reaction. This lets you:

• Set individual events to manage campaign strategies for each platform.
• Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Light Reaction.

1. Select Map event.
2. In the Adjust event list, choose the Adjust event that you want to share with Light Reaction.
3. Under Partner event, you need to select the Light Reaction event that corresponds to the Adjust event.
   1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
   2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
4. Select Apply.

Now Light Reaction will receive in-app event data for each of your linked events.

Map all events

If Light Reaction supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Light Reaction will receive in-app event data for all your linked events.

Configure your link and settings

You have the option to set your:

• Link structure
• User destinations
• Attribution settings

Create your link and share it with Light Reaction

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options
• Link structure parameters
• User destinations
• Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Light Reaction.

Once you’ve created your link, share it with Light Reaction for placement in campaigns.

List of all parameters forwarded to Light Reaction

Light Reaction requires Adjust to send the following parameters (data points) with your callbacks: