Set up LINE広告(LINE Ads)

LINE広告(LINE Ads) is an ad network integrated with Adjust. Our integration lets LINE広告(LINE Ads) receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with LINE広告(LINE Ads) for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with LINE広告(LINE Ads).

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona



  • For help finding your credentials, contact your LINE広告(LINE Ads) representative.

Select LINE広告(LINE Ads) and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > LINE広告(LINE Ads). Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with LINE広告(LINE Ads).
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with LINE広告(LINE Ads). To enable data sharing:

  1. Enter your ADVERTISER ID and MOBILE APP ID.

Once you enable data sharing with LINE広告(LINE Ads), Adjust automatically sends LINE広告(LINE Ads) the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with LINE広告(LINE Ads) by default.

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with LINE広告(LINE Ads) through callbacks. LINE広告(LINE Ads) may use this information to optimize performance.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets LINE広告(LINE Ads) receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means LINE広告(LINE Ads) will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with LINE広告(LINE Ads).

Map events

Map events that you want to share to the values that LINE広告(LINE Ads) can receive. Data for unmapped events is not shared with LINE広告(LINE Ads).

Under Map events, follow these steps to choose the in-app events you want to directly send to LINE広告(LINE Ads).

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with LINE広告(LINE Ads).
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now LINE広告(LINE Ads) will receive in-app event data for each of your linked events.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to LINE広告(LINE Ads). This lets LINE広告(LINE Ads) receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to LINE広告(LINE Ads), follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with LINE広告(LINE Ads)

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with LINE広告(LINE Ads).

Once you’ve created your link, share it with LINE広告(LINE Ads) for placement in campaigns.

Partner specific setup instructions

LINE Ads Platform allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to LINE Ads Platform. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that LINE Ads Platform accepts:

Parameter key > Value

  • id > Item ID (Available for "Add To Cart" and "Purchase" event)
  • quantity > Item Quantity (Available for "Add To Cart" and "Purchase" event)
  • category_ids > Category ID (Available for "Add To Cart","Purchase", "View Item" and "View Category" event)
  • keyword > Search Keyword (Available for "Search" event)
  • level_id > Level ID (Available for "Level Achieved" and "Tutorial Complete" event)

Managing W Accounts

No special setup is needed for W accounts. Please publish the default generated Tracker URL (in the below format) on the LINE platform:

By using this URL, the {ADACCOUNT_ID} and {APP_MEDIA_ID} above will be automatically populated by LINE広告 (Line Ads) based on the campaign details. Callbacks from Adjust to LINE 広告 will also send data based on these parameters, so 1 app can have multiple Advertiser IDs (W accounts) setup.

In order to send data to LINE広告 (Line Ads) please make sure to have the partner settings enabled.

※ Warning: W accounts (accounts not setup in the LINE広告 (Line Ads) Partner setup) can only receive attributed conversion data – they cannot receive non-attributed data. If you would like to create audiences with all (attributed and non-attributed) event data, you must manually upload it to the LINE広 (Line Ads)告 platform.

List of all parameters forwarded to LINE広告(LINE Ads)

LINE広告(LINE Ads) requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{currency}Original ISO 4217 currency code sent from Adjust SDK
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{user_agent}Incoming raw user agent
{created_at_milli}Activity timestamp with millisecond placeholders