Set up MTS DSP

MTS DSP is an ad network integrated with Adjust. Our integration lets MTS DSP receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with MTS DSP for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with MTS DSP.

Before you begin

Requirements

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Select MTS DSP and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > MTS DSP. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with MTS DSP.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with MTS DSP. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with MTS DSP, Adjust automatically sends MTS DSP the following data, by default:

  • install
  • session
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with MTS DSP by default.

  • install
  • session
  • event

Send additional data

Choose the amount and type of data that you want to share with MTS DSP through callbacks. MTS DSP may use this information to optimize performance.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means MTS DSP will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with MTS DSP.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to MTS DSP. This lets MTS DSP receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to MTS DSP, follow these steps.

  1. Set up partner parameters within the Adjust SDK.
  2. Under Set your data sharing options, select Parameters.
  3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
    1. Select Map parameter.
    2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
    3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with MTS DSP

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with MTS DSP.

Once you’ve created your link, share it with MTS DSP for placement in campaigns.

List of all parameters forwarded to MTS DSP

MTS DSP requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{event_name}Event name, as set in the Dashboard
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{session_count}Number of sessions recorded by current Adjust SDK
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{last_session_time}Last session timestamp