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for Marketers

Set up NAVER

NAVER is an ad network integrated with Adjust. Our integration lets NAVER receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with NAVER for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with NAVER.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to NAVER parameters. Follow the guides linked below to use this feature.

Credentials

CONVERSION ID

For help finding your credentials, contact your NAVER representative.

Select NAVER and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > NAVER. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with NAVER.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with NAVER. To enable data sharing:

Enter your CONVERSION ID.

Once you enable data sharing with NAVER, Adjust automatically sends NAVER the following data, by default:

install
session
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with NAVER by default.

install
session
event

Send additional data

Choose the amount and type of data that you want to share with NAVER through callbacks. NAVER may use this information to optimize performance.

Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with NAVER:

Data from all attribution sources
Only data attributed to NAVER

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means NAVER will receive your app’s session activity.

Map parameters

You usually need to map parameters to share custom data with NAVER.

Map events

Map events that you want to share to the values that NAVER can receive. Data for unmapped events is not shared with NAVER.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with NAVER. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to NAVER.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with NAVER.
Under Partner event, you need to select the NAVER event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now NAVER will receive in-app event data for each of your linked events.

Map all events

If NAVER supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now NAVER will receive in-app event data for all your linked events.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to NAVER. This lets NAVER receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to NAVER, follow these steps.

Set up partner parameters within the Adjust SDK: iOS, Android
Check the Parameters data sharing checkbox.
Map your events.

Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Configure your link and settings

You have the option to set your:

Create your link and share it with NAVER

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options
Link structure parameters
User destinations
Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with NAVER.

Once you’ve created your link, share it with NAVER for placement in campaigns.

Partner specific setup instructions

Integration with NAVER only works for Performance Display Ad (formerly GFA). Be aware that NAVER Search Ad is not covered with this integration, please contact your NAVER representative for more details.

List of all parameters forwarded to NAVER

NAVER requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{event_name}`	Event name, as set in the Dashboard
`{idfa\|\|gps_adid}`	IDFA, or GPS ADID if IDFA is empty
`{activity_kind}`	Type of user activity
`{app_id}`	Store App ID or Google Play Store
`{created_at}`	Activity timestamp