Set up Ocean Engine

Ocean Engine is an ad network integrated with Adjust. Our integration lets Ocean Engine receive attribution and in-app event data through automated callbacks.

In this article, learn how to set up measurement with Ocean Engine for your app. This includes activating the integration, creating a campaign link, and choosing what data Adjust can share with Ocean Engine.

Before you begin


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Select Ocean Engine and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Ocean Engine. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Ocean Engine.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Ocean Engine. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Ocean Engine, Adjust automatically sends Ocean Engine the following data, by default:

  • installs (attributed only)
  • event (attributed only)

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Ocean Engine by default.

  • installs (attributed only)
  • event (attributed only)

Send additional data

Choose the amount and type of data that you want to share with Ocean Engine through callbacks. Ocean Engine may use this information to optimize performance.

  1. Under What sources of data do you want to share?, choose the attribution source of the data you are sharing with Ocean Engine:
  • Data from all attribution sources
  • Only data attributed to Ocean Engine

Map events

Map events that you want to share to the values that Ocean Engine can receive. Data for unmapped events is not shared with Ocean Engine.

Under Map events, follow these steps to choose the in-app events you want to directly send to Ocean Engine.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Ocean Engine.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Ocean Engine will receive in-app event data for each of your linked events.

Configure your link and settings

You have the option to set your:

Create your link and share it with Ocean Engine

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options
  • Link structure parameters
  • User destinations
  • Attribution settings

Select Create link to create your click URL, impression URL, QR code and link token. Creating a link also enables data sharing and the integration with Ocean Engine.

Once you’ve created your link, share it with Ocean Engine for placement in campaigns.

Partner specific setup instructions

Ocean Engine has predefined events to link, please enter the Event Name (English) within the Event Linking.

  • Here are main predefined Ocean Engine event names, please refer to their official website for full list.
Event name in ChineseEvent to linkComment
App内访问in_app_uv用户成功打开访问应用打开并访问通常考核吊起打开,不考核活动/商品 uv/pv

List of all parameters forwarded to Ocean Engine

Ocean Engine requires Adjust to send the following parameters (data points) with your callbacks:

{idfa}ID for advertisers (iOS only)
{os_name}Device operating system
{revenue}Revenue, as sent from Adjust SDK in cents
{activity_kind}Type of user activity
{created_at}Activity timestamp
{oaid}OAID device ID